Using online job sites to advertise positions

 

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Online job sites can be a great resource for finding and attracting new talent.

First-off, it’s important to select the appropriate job site to attract applicants for the position you are offering.

To fill a low-level position that does not require specialized skills, general job boards like Monster.ca and Workopolis are great options. Monster.com is the world’s most popular job board and www.monster.ca is No. 2 in Canada. Workopolis gets over 2.5 million visitors per month and has over 90,000 active job postings. (Workopolis has relationships with Bell Sympatico, The Toronto Star, The Globe and Mail, Campus Connections and several niche job boards.)

If you are hiring for a higher-level job or if you are seeking applicants with specialized skills, one of the niche online job boards may be more appropriate, but may also be more expensive. Dice.com is a job board for technology professionals. In Canada, employers including Dell, Logitech and TEKsystems recruit through Dice. See a list of some popular niche and general online recruiting sites below.

Next, create a position description that will attract attention. Usually you can upload your company logo and other branding mechanisms to format your job posting. Take advantage of every opportunity to present a professional, consistent and compelling message to potential applicants. Otherwise, follow the general guidelines provided in the article on“Position Description,” as well as in the“Position Description Template ,” when creating your online job posting.

Finally, online job sites may allow job-seekers to search job listings based on location, keyword, particular skills, job domain, date posted or position title. The job site may index the entire job description, or only the job title and location. Because every job site behaves differently, fill out all fields in the position description template provided by the site, and repeat text from each field in the body of the position description. Re-write the job title, start-date, and any other details into the body of the description to ensure that all the position information is captured for those who might be searching. Remember, if you use acronyms, spell them out. Someone with quality assurance experience might search“Quality Assurance,” while you might only have written“QA” in your job description, or vice versa.

Here are some popular free and fee-based online job sites in Canada:

General job boards

IT/Engineering-focused job boards

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