Session 16 of 20
Distribution
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Get a strategic perspective of the distribution channel options available to start-ups. Emphasis the development of the right criteria for choosing and managing channels.
Examination of the pros and cons of different channels such as inside sales, direct sales, distribution, e-commerce, franchises and integrators. Integrating sales across multiple channels is often a challenge for technology companies. A case study will be used to illustrate these points.
Event session video:
Reference material
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Distribution – Entrepreneurship 101 Learn about the pros and cons of different channels such as inside sales, direct sales, distribution, e-commerce, franchises and integrators. … |
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Distribution An effective distribution channel strategy helps your product or service reach consumers and grows your business. |
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Case study: Dell—Distribution and supply chain innovation By carefully analyzing and making strategic changes to the personal computer value chain, and then seizing on emerging market trends, Dell Inc. grew to dominate the PC market in less time than it takes many companies to launch their first product. |
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Suppliers, distributors and partners for the social entrepreneur Engaging key partners such as government agencies, lawyers, media outlets, distributors and other stakeholders are crucial to successfully delivering value to your clients as a social entrepreneur. |
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Market Strategy Workbook 3: Strategic Marketing Approach This workbook guides you through the five critical variables for executing your market strategy: competition, partnerships, distribution, pricing and positioning. |
Additional learning tools
Additional learning tools
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Market Strategy Workbook 3: Strategic Marketing Approach This workbook guides you through the five critical variables for executing your market strategy: competition, partnerships, distribution, pricing and positioning.
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Suppliers, distributors and partners for the social entrepreneur Engaging key partners such as government agencies, lawyers, media outlets, distributors and other stakeholders are crucial to successfully delivering value to your clients as a social entrepreneur.
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