Go-to-market strategy

Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies that emphasize the importance of taking a customer-centred approach to market entry, as well as being aware of barriers to scaling and selling your product.

Event session video:

Reference material

	Go-to-Market Strategy – Entrepreneurship 101 Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be …
	Buyer response modes Assess your stakeholders’ responses to your offerings.
	Mapping buyer response modes Assess stakeholder responses to your sales proposition, and map their buyer response modes.
	Why entrepreneurs struggle to scale their companies Four key tendencies keep many entrepreneurs from growing with their companies.

Additional learning tools

Additional learning tools