Session 3 of 20
Marketing for tech start-ups
Share this session:
Post on twitter:
Examination of the basic concepts and principles of marketing that are relevant for early stage start-ups by introducing participants to the “marketing toolkit.” Real-life examples are used to illustrate points relevant to start-ups, incliding tips on how to create a marketing plan for a technology start-up by addressing the unique challenges of marketing technology products.
The resources below offer a foundation upon which you can build your knowledge and skills in these areas
Event session video:
Reference material
|
Introduction to technology marketing |
|
Technology adoption lifecycle (TALC) The technology adoption lifecycle (TALC) describes how a market develops for a new product category. |
|
Value proposition A brand’s value proposition is the sum of all the benefits that drive customers’ buying decisions. |
|
Marketing communication overview Marketing communication (MarCom) has two objectives: to create preference for a product, and to shorten the sales cycle. |
|
Marketing Communications This workbook discusses the role of marketing communications and helps you plan your strategic approach. |
|
Market Strategy Workbook 1: The Analytical Foundation Structure and create a market strategy that is aligned with your business strategy. |
|
Market Strategy Workbook 2: Critical Value Factors Time, money and people are finite resources. Apply the critical value factors and find the right focus for your venture. |
Additional learning tools
Additional learning tools
Marketing Communications This workbook discusses the role of marketing communications and helps you plan your strategic approach.
-
Case study: LinkedIn—Accelerating adoption In the crowded social networking market, how did LinkedIn become the world’s most popular site for business networking? They came with excellent references.
Related Videos
Related Blogs
