Session 4 of 20
Product development
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Converting an idea or even a lab prototype into a real, customer-ready product is no simple task. Learn how to turn your idea into a successful product by following the “V-model” of concept development and how to differentiate the steps of product development including:
- research
- design
- implementation
- testing
- verification
- validation
- operations
- maintenance
The resources below offer a foundation upon which you can build your knowledge and skills in these areas.
Event session video:
Reference material
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Product Development with Steve Carkner – Entrepreneurship 101 Learn how to turn your idea into a successful product by following the “V-model” of concept development. |
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Product management as your product and market matures Product management plays an essential role in bridging the gap between product development and the market. |
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Managing the product development process When building the product requirements, certain guidelines can help the product manager ensure that the product release will meet expectations. |
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Case study: Craigslist—Product design with customers in mind Good listening skills helped Craig Newmark design Craigslist, one of the world’s most popular online destinations. |
Additional learning tools
Additional learning tools
Validating your solution: An overview Once you have understood your market problems and built your solution, it is time to validate your product.
Focus groups A focus group is a face-to-face meeting with a sampling of customers that helps you learn about their needs and perspectives.
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