Session 15 of 20
Sales
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How are you going to sell your product? Learn the principles of “selling value” to your customers, with special emphasis on the challenges of sales for technology start-ups. Get tips on:
- dealing with stakeholders & distributors
- how to manage risks and problems
- making sales calls
- successfully closing a sale
- following up with potential customers
Event session video:
Reference material
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Sales and Business Development – Entrepreneurship 101 This lecture focuses on both business-to-consumer (B2C) and business-to-business (B2B) sales. |
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Sales 101: The role of selling in a start-up In business, sales are the culmination of all company activities. Start-ups need to know the basics and importance of good selling. |
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Preparing for a sales call Follow these steps to prepare for a sales call. |
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Sales forecasting for start-ups A sales forecast is a projection of what your sales revenue will be for a specific upcoming period, and is essential not only to understand and manage sales activities, but also to facilitate the growth and development of the entire company. |
Additional learning tools
Additional learning tools
Sales promotion: Kotler on marketing Sales promotion describes incentives and rewards to get customers to buy now rather than later. It is a short-term tool to trigger buyer action.
Following up a sales call Technology sales processes involve many sales calls, and therefore a great deal of follow-up. The ability to deliver on follow-up activities sets good salespeople apart from the rest.
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