Session 6 of 20
Value proposition
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Focus is on the process of creating a crisp and concise value proposition for your start-up. Learn how to answer the essential question, “what is the value you bring to your customers?” without getting into the details of your technology.
Formulating a good value proposition is an essential step for any start-up and lies at the core of many of the other tools entrepreneurs need to develop, such as market analysis, business modeling, finding funding and delivering an investor or customer pitch.
The resources below offer a foundation upon which you can build your knowledge and skills in these areas.
Event session video:
Reference material
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Value Proposition with Joseph Wilson – Entrepreneurship 101 Learn how to answer the essential question, “what is the value you bring to your customers?” without getting into the details … |
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Value proposition A brand’s value proposition is the sum of all the benefits that drive customers’ buying decisions. |
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Target customer Identifying and understanding the initial target customer is a key to success for start-up companies. |
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Product strategy and the whole product A product strategy begins with the company’s business strategy on how it will succeed in meeting customer needs. |
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Market Strategy Workbook 1: The Analytical Foundation Structure and create a market strategy that is aligned with your business strategy. |
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Market Strategy Workbook 2: Critical Value Factors Time, money and people are finite resources. Apply the critical value factors and find the right focus for your venture. |
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Market Strategy Workbook 3: Strategic Marketing Approach This workbook guides you through the five critical variables for executing your market strategy: competition, partnerships, distribution, pricing and positioning. |
Additional learning tools
Additional learning tools
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Value proposition A brand’s value proposition is the sum of all the benefits that drive customers’ buying decisions.
Quality: Kotler on marketing Cheap quality is expensive; good quality is cheap.
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