Market Strategy Workbook 3: Strategic Marketing Approach
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Market Strategy Workbook 3: Strategic Marketing Approach, contains the final pieces of your market strategy. The exercises will help you describe the five variables that are critical for executing your market strategy:
- Competition
- Partnerships
- Distribution
- Pricing
- Positioning
These five exercises, combined with the value proposition you formulated in building block 2, should allow you to describe your business model as the final step of this building block.
Workbooks are comprised of two parts – the workbook guide, which contains instructions, examples and activities, and the workbook template in which you can write your responses. You can personalize the workbook template by adding your company name and logo.
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| Workbook Guide Contains instructions, examples and activities. |
Workbook Template Write your responses and keep for your company’s records. |
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