Marketing Communications
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The purpose of this workbook guide is to assist you in understanding the role of marketing communications (MarCom) and to help you plan your strategic MarCom approach.
In the process of going through this workbook guide, you will be preparing a document—your MarCom strategy. This will become an essential tool in managing your marketing communications and the various service providers that will help you to implement the strategy. The process of creating the MarCom strategy will prompt you to think through some key decisions that are fundamental to your business.
Workbooks are comprised of two parts – the workbook guide, which contains instructions, examples and activities, and the workbook template in which you can write your responses. You can personalize the workbook template by adding your company name and logo.
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| Workbook Guide Contains instructions, examples and activities. |
Workbook Template Write your responses and keep for your company’s records. |
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