MaRS Centre 101 College Street Toronto
Marketing and communications have profoundly changed. In today’s “attention economy,” it is critical to find ways to more effectively and efficiently reach media-savvy audiences.
Rob Shepardson and Russell Stevens of the award-winning marketing agency SS+K have gained an international reputation for their work — work that recognizes the dynamics of today’s social and media environment. And it’s reflected in SS+K’s award-winning campaigns for world-class organizations such as the Lance Armstrong Foundation, Delta Airlines and the Bill & Melinda Gates Foundation.
With lessons garnered from political campaigns, PR crises and ad wars, SS+K’s approach – Asymmetric Communications™ – conveys complex ideas by engaging audiences in non-traditional ways and in places where competition isn’t already reaching them. Asymmetric Communications™ recognizes that success or failure lies in the engagement of an audience; with unavoidable and compelling ideas that ultimately result in greater momentum for your brand, product or issue.
Come learn about some of the techniques SS+K has used with market leaders around the world to solve strategic communications challenges and engage audiences. Discussion topics will include:
SS+K is a creatively-driven, strategic communications firm that develops integrated communications programs including advertising, public relations, marketing, design, identity, digital media, corporate communications and entertainment marketing. Founded in 1993, SS+K employs more than 100 people in New York City, Boston and Los Angeles. Clients include: The Bill & Melinda Gates Foundation, Delta Air Lines, Lance Armstrong Foundation, msnbc.com, Revver and Time Warner Cable.
Creative Artists Agency (CAA) owns a minority share of SS+K. CAA is the country’s leading talent and literary agency with offices in Beverly Hills, Nashville, New York City, Kansas City, St. Louis and Beijing.