101 College Street
The success of your business depends on your ability to attract customers. There are more ways than ever to get in front of prospects, ranging from social media, blogging and email to events, public relations and advertising.
With so many options available, how do you make the most of your scarce time and money? More importantly, how do you ensure your marketing is the best it can be for your business?
This session is aimed at entrepreneurs who want to create more effective marketing programs to grow their business. It describes how to build a marketing plan that takes into account your prospects, their buying process and the market space you play in. It offers examples of how to execute, measure and improve those programs to maximize revenue and profit.
Part of the MaRS Best Practices Series
April has held executive marketing positions at a number of startups, helping them grow from early-stage to acquisition. Her startup experience includes Janna Systems (acquired by Siebel Systems), DataMirror (acquired by IBM) and Watcom (acquired by Sybase). April has also held senior marketing positions at Global 500 companies. At IBM, she launched their Information Integration portfolio and at Huawei Technologies, she helped launch their Enterprise portfolio of products. April works with startups as a consultant focusing on marketing planning and operations and also acts as an advisor, board member, mentor and investor. April writes a popular startup marketing blog, rocketwatcher.com.