101 College Street
This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, public relations and social media. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.
Part of the Entrepreneurship 101 Series
Mark Evans is a digital marketing, content and social media strategist who works with start-ups and fast-growing companies to create and tell compelling stories to a variety of audiences. Mark has worked for several start-ups, including PlanetEye, B5Media and Sysomos. Mark's previous experience includes more than 10 years as a technology reporter with National Post, The Globe & Mail and Bloomberg. He writes several blogs (Mark Evans Tech and Sysomos), as well as a twice-weekly online column on small business and entrepreneurship for The Globe & Mail. Mark is also one of the founders of mesh, Canada's leading web conference.