Meet the Entrepreneurs – Information Technology, Communications and Entertainment

Nov 02, 2011 6:00 pm to 8:00 pm

MaRS Auditorium
101 College Street
Toronto, ON

Interested in rubbing elbows with some of Toronto’s hottest information technology, communications and entertainment start-ups?

Come hear successful entrepreneurs discuss the challenges and opportunities faced in launching their organizations.


Krista LaRiviere, CEO, gShift Labs
Krista LaRiviere is the co-founder and CEO of gShift Labs. gShift Labs’ SEO software, Web Presence Optimizer™, is changing the way people think about and perform organic search optimization. gShift believes marketers should have control over their SEO campaigns just as they have control over email marketing. This is Krista’s third software start-up, having successfully exited from her previous two ventures. Founded in 2009, gShift has over 200 clients and is funded by MaRS IAF, Growthworks and FedDev IBI.

Joanna Track, CEO, Dealuxe
Joanna is the co-founder and CEO of Dealuxe. Launched in May 2011, it’s the first online destination of its kind in Canada; it offers women’s contemporary fashion, accessories and lifestyle products.  After earning a BA in mathematics at the University of Western Ontario and an MBA in finance at the Schulich School of Business, Joanna built a successful career in marketing. In 2004, she founded Sweetspot. Three websites (Sweetspot, Sweetmama, Sweethome), six newsletters and over 100,000 subscribers later, Sweetspot.ca is a thriving destination for Canadian women to stay in the know about their city. The company was sold in 2011 to Rogers Publishing.

Kirk Simpson, CEO, Wave Accounting
Wave Accounting is Kirk’s third start-up. In between entrepreneurial ventures, he has worked with some of Canada’s biggest media and corporate brands, primarily in the areas of strategic alliances, business development, sales and marketing. In July 2009, along with James Lochrie, Kirk started Wave and led it to almost 80,000 small-business sign-ups and nearly $7 million in funding in it’s forst year.

This is part of a series of “Meet the Entrepreneurs” events which present panels of start-up entrepreneurs in different sectors discussing the challenges and opportunities they are facing. Followed by a networking reception.

Come learn from and meet others in your sector.

Series includes:

December 7th, 2011 – Cleantech
February 1st, 2012 – Social Innovation
March 28th, 2012 – Life Sciences & Healthcare


Please note that you only need to register once at ANY time for the whole lecture series. Email confirmations are dated September 28, 2011 and are good for the entire lecture series, which ends in May 2012. See below for registration.

For webcasts you must register for each individual lecture.
Click here to register for today’s session: panel discussion will commence at 6:15 following a networking activity and conclude at 7:30 p.m.

Part of the Bargaining power of suppliers Series

About the speaker

Krista Jones
Advisor and Practice Lead, ICE
MaRS Discovery District

As both a practice lead and advisor in the information technologies, communications and entertainment practice, Krista ensures that the full spectrum of her capabilities is at work for clients. She has a unique combination of technical, operational and marketing expertise in technology-based businesses. Known both for her comprehensive knowledge of existing and emerging ICE services infrastructures and her ability to conceptualize, her track record includes creating and executing service developments, next generation technology implementations and corporate strategies. She is also a successful entrepreneur.

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MaRS Charitable Registration Number
876682717 RR0001


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