Events
Basics of Marketing (Part 2)
MaRS Centre 101 College Street Toronto
With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing… until you figure out how to competitively differentiate your product and connect with a market that cares.
Back by popular demand, MaRS Venture Group Advisor Peter Evans joins us to discuss the very important topic of marketing. This session will focus on the unique marketing challenges faced by early stage technology companies. It will also provide attendees with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture.
In this session you learn:
Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts
Whether you are just starting out or fine tuning your marketing strategy, learn how marketing plays a key role in your venture.
Part of the Entrepreneurship 101 Series
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About the speaker
Peter Evans advises entrepreneurs and high growth companies in ICT markets, specializing in strategic planning, research, product management and channel development.
He brings to MaRS over 15 years experience working in early-stage venture-backed technology start-ups and publicly traded companies in the software, Internet services, online media and telecommunication sectors. Previously, Peter worked in major accounts sales, product management, research and senior marketing roles in the telecom industry and with Sympatico, FloNetwork (acquired by DoubleClick in 2001) and PlateSpin Inc. In his role as a consultant since 2003 he has worked with over 100 clients throughout North America from early stage ventures to large corporate clients such as Telus and DoubleClick (just prior to its acquisition by Google). He serves on the board of directors of Sitebrand in Ottawa and is an angel investor in a number of early-stage startups.
A noted speaker on strategy and marketing he has spoken at major conferences throughout North America and Europe in addition to being a guest lecturer on marketing at a number of universities. He was educated in cognitive psychology and telecommunications management at the University of Toronto (Ontario) and Ryerson University (Toronto) and holds an MBA from Queen’s University (Kingston, Ontario). He is currently completing the Certificate Program in Strategic Planning & Innovation at the M.I.T. Sloan School of Management (Cambridge, Massachusetts).
