Events
Creating a Sales and Business Development Strategy
MaRS Centre Auditorium 101 College Street Toronto
You’ve developed a great technology idea and now it’s time to sell it. Sales and business development are key drivers of growth for start-ups but business-to-business sales is a complex process, especially when your technology is new to the market.
This session will help you prepare for your first sale/s by covering:
- types of sales/distribution channels and how to choose the right one for you
- identifying the right targets
- stages of the Sales Funnel
- the sales call (booking it, preparing for it, and conducting it)
- identifying sales risks and challenges
- closing a sale
Given the critical importance of selling for a start-up, this is a can’t-miss session.
Part of the Entrepreneurship 101 Series
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About the speaker
As both a practice lead and an advisor at MaRS, Krista ensures that the full spectrum of her capabilities is at work for clients. She has a unique combination of technical, operational and marketing expertise in technology-based businesses. Known both for her comprehensive knowledge of existing and emerging ICT services infrastructures and her ability to conceptualize, her track record includes creating and executing service developments, next generation technology implementations and corporate strategies. She is also a successful entrepreneur.
