Events

MaRS Auditorium
101 College Street
Toronto, ON

This lecture offers a strategic perspective of the distribution channel options available to start-ups. It emphasizes the development of the right criteria for choosing and managing channels.

Learn about the pros and cons of different channels such as inside sales, direct sales, distribution, e-commerce, franchises and integrators. Integrating sales across multiple channels is often a challenge for technology companies. A case study illustrates these points.

Registration

Please note that you only need to register once at ANY time for the whole lecture series. Email confirmations are dated September 28, 2011 and are good until May 2012. See below for registration.

Webcast registration must be done for every lecture.
Click here to register for today’s session.