Events

Go-to-Market Strategy

When:
Mar 07, 2012 6:00 p.m. to 7:00 p.m.
Where:

MaRS Auditorium
101 College Street
Toronto, ON

This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.

Registration

Please note that you only need to register once at ANY time for the whole lecture series. Email confirmations are dated September 28, 2011 and are good until May 2012. See below for registration.

Webcast registration must be done for every lecture.
Click here to register for today’s session.

Part of the Entrepreneurship 101 Series



 

In This Series

Upcoming Events

MaRS Programming
May 30, 2012
Entrepreneurship 101
Up-Start! Competition 2012
>

Past Events

MaRS Programming
May 02, 2012
>
MaRS Programming
Apr 25, 2012
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>
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>
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>
MaRS Programming
Apr 04, 2012
>
MaRS Programming
Mar 28, 2012
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Meet the Entrepreneurs – Life Sciences & Healthcare
>
MaRS Programming
Mar 21, 2012
>
MaRS Programming
Mar 14, 2012
>
MaRS Programming
Mar 07, 2012
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Go-to-Market Strategy
>
MaRS Programming
Feb 29, 2012
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Lived it Lecture – Social Innovation
>
MaRS Programming
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Marketing Communications
>
MaRS Programming
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Business Plans and Other Communication Tools
>
MaRS Programming
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>
MaRS Programming
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>
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Financial Planning
>
MaRS Programming
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>
MaRS Programming
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>
MaRS Programming
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Lived it Lecture with Ian Telfer
>
MaRS Programming
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Board of Directors and other Advisors
>
MaRS Programming
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>
MaRS Programming
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>
MaRS Programming
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
MaRS Programming
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>
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>
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>
MaRS Programming
Mar 23, 2011
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>
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>
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>
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>
MaRS Programming
Feb 23, 2011
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>
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>
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>
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>
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>
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>
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>
MaRS Programming
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>
MaRS Programming
Dec 15, 2010
Entrepreneurship 101
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>
MaRS Programming
Dec 08, 2010
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>
MaRS Programming
Dec 01, 2010
>
MaRS Programming
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Entrepreneurship 101
Lived it Lecture with Geoff Cape
>
MaRS Programming
Nov 17, 2010
Entrepreneurship 101
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>
MaRS Programming
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>
MaRS Programming
Nov 03, 2010
Entrepreneurship 101
Meet the Entrepreneurs – Information technology, communications and entertainment
>
MaRS Programming
Oct 27, 2010
Entrepreneurship 101
Introduction to Marketing
>
MaRS Programming
Oct 20, 2010
Entrepreneurship 101
Basic Nuts and Bolts of Building a Business
>
MaRS Programming
Oct 13, 2010
Entrepreneurship 101
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>
MaRS Programming
Oct 06, 2010
Entrepreneurship 101
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>
MaRS Programming
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>
MaRS Programming
Apr 21, 2010
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>
MaRS Programming
Apr 14, 2010
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>
MaRS Programming
Apr 07, 2010
Entrepreneurship 101
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>
MaRS Programming
Mar 31, 2010
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>
MaRS Programming
Mar 24, 2010
Entrepreneurship 101
Human Resources Management
>
MaRS Programming
Mar 17, 2010
Entrepreneurship 101
Terms of Investments: Working with VCs
>
MaRS Programming
Mar 10, 2010
Entrepreneurship 101
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>
MaRS Programming
Mar 03, 2010
Entrepreneurship 101
Lived it Lecture: Bill Young
>
MaRS Programming
Feb 24, 2010
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>
MaRS Programming
Feb 17, 2010
Entrepreneurship 101
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>
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>
MaRS Programming
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>
MaRS Programming
Jan 27, 2010
Entrepreneurship 101
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>
MaRS Programming
Jan 20, 2010
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>
MaRS Programming
Jan 13, 2010
Entrepreneurship 101
Marketing that Matters: Transforming your ideas to income (Part 1)
>
MaRS Programming
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>
MaRS Programming
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>
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>
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>
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>
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>
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>
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>
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>
 
Oct 28, 2009
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>
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>
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Oct 14, 2009
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>
 
Sep 30, 2009
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>
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Apr 29, 2009
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>
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Apr 15, 2009
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Building a Pitch
>
MaRS Programming
Apr 08, 2009
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Lived It Lecture: Creating and Developing a Sustainable Business
>
MaRS Programming
Apr 01, 2009
Entrepreneurship 101
Human Capital: Building high performance teams for your start-up’s success
>
MaRS Programming
Mar 25, 2009
Entrepreneurship 101
The Role of Boards, Advisory Panels and Service Providers
>
MaRS Programming
Mar 18, 2009
Entrepreneurship 101
Human Resources Management
>
MaRS Programming
Mar 11, 2009
Entrepreneurship 101
Lived It Lecture: Building a better deal
>
MaRS Programming
Mar 04, 2009
Entrepreneurship 101
How to Get Money From a VC
>
MaRS Programming
Feb 25, 2009
Entrepreneurship 101
What VCs Want (and why they call it ‘Vulture Capital’)
>
MaRS Programming
Feb 18, 2009
Entrepreneurship 101
Lived It Lecture: Do you really want to be an Entrepreneur?
>
MaRS Programming
Feb 11, 2009
Entrepreneurship 101
Essential Communication Tools for Entrepreneurs
>
MaRS Programming
Feb 04, 2009
>
MaRS Programming
Jan 28, 2009
>
MaRS Programming
Jan 21, 2009
Entrepreneurship 101
Basics of Marketing (Part 2)
>
MaRS Programming
Jan 14, 2009
Entrepreneurship 101
Basics of Marketing (Part 1)
>
MaRS Programming
Jan 07, 2009
Entrepreneurship 101
Lived It Lecture: Collaboration in the Meltdown
>
MaRS Programming
Dec 10, 2008
Entrepreneurship 101
Managing Your Career: The art of selling yourself
>
MaRS Programming
Dec 03, 2008
Entrepreneurship 101
Lived It Lecture with Ray Simonson
>
MaRS Programming
Nov 26, 2008
Entrepreneurship 101
Product Development
>
MaRS Programming
Nov 19, 2008
Entrepreneurship 101
Lived It Lecture featuring David Neale
>
MaRS Programming
Nov 12, 2008
Entrepreneurship 101
Building a Businesss Model
>
MaRS Programming
Nov 05, 2008
>
MaRS Programming
Oct 29, 2008
Entrepreneurship 101
Basic Nuts and Bolts of Starting a Company
>
MaRS Programming
Oct 22, 2008
Entrepreneurship 101
Introduction to Tech Companies/Business Creation
>
MaRS Programming
Oct 15, 2008
Entrepreneurship 101
Success Story with Sean O’Dea
>
MaRS Programming
Oct 08, 2008
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>
MaRS Programming
Oct 01, 2008
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Opening Event: Course Introduction
>
MaRS Programming
Feb 06, 2007
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Science and business do mix: The Toronto Research Chemicals story
>
 

About the speaker

 
Jon Dogterom
Practice Lead, Cleantech
MaRS Discovery District
Jonathan has been active in innovation and commercialization of renewable energy technologies as both an entrepreneur and in publicly-traded companies. Jonathan utilizes his experience in corporate strategic planning, product management and channel development to help early-stage clients in MaRS’ cleantech
 
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