Events

Go-to-Market Strategy

When:
Mar 23, 2011 5:30PM to 6:30PM
Where:

MaRS Auditorium 101 College St. Toronto, ON

This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.

Part of the Entrepreneurship 101 Series




Downloads & Resources

Video

Presentation
Go-to-Market Strategy with Jon Dogterom - Entrepreneurship 101

In This Series

Upcoming Events

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May 30, 2012
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Past Events

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>
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>
 

About the speaker

 
Jon Dogterom
Advisor, Cleantech

Jonathan has been active in innovation and commercialization of renewable energy technologies as both an entrepreneur and in publicly-traded companies. Jonathan utilizes his experience in corporate strategic planning, product management and channel development to help early-stage clients in MaRS’ cleantech practice.

 
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