Events

Introduction to Marketing

When:
Oct 27, 2010 5:30PM to 6:30PM
Where:

MaRS Auditorium 101 College St. Toronto, ON

In this session, we cover the basic concepts and principles of marketing for early stage start-ups by introducing participants to the “marketing toolkit” and using real-life examples to illustrate points that are relevant to start-ups. We address the unique challenges of marketing technology products and include tips on how to create a marketing plan for a technology start-up.

Part of the Entrepreneurship 101 Series




Downloads & Resources

Video

Presentation
Ent101 Intro to Marketing Jon Worren October 27 2010
Blog
The marketing mix (4Ps)
Book
Crossing the Chasm by Geoffrey Moore
Book
The Business Model Canvas from Business Model Generation by Alex Osterwalder
Book
Minimal Viable Product from The Four Steps to Epiphany by Steven Gary Blank

 


In This Series

Upcoming Events

MaRS Programming
May 30, 2012
Entrepreneurship 101
Up-Start! Competition 2012
>

Past Events

MaRS Programming
May 02, 2012
>
MaRS Programming
Apr 25, 2012
Entrepreneurship 101
Lived it Lecture – Life Sciences & Healthcare
>
MaRS Programming
Apr 18, 2012
Entrepreneurship 101
Raising Money from VCs
>
MaRS Programming
Apr 11, 2012
Entrepreneurship 101
Terms of Investments
>
MaRS Programming
Apr 04, 2012
>
MaRS Programming
Mar 28, 2012
Entrepreneurship 101
Meet the Entrepreneurs – Life Sciences & Healthcare
>
MaRS Programming
Mar 21, 2012
>
MaRS Programming
Mar 14, 2012
>
MaRS Programming
Mar 07, 2012
Entrepreneurship 101
Go-to-Market Strategy
>
MaRS Programming
Feb 29, 2012
Entrepreneurship 101
Lived it Lecture – Social Innovation
>
MaRS Programming
Feb 22, 2012
Entrepreneurship 101
Marketing Communications
>
MaRS Programming
Feb 15, 2012
Entrepreneurship 101
Business Plans and Other Communication Tools
>
MaRS Programming
Feb 08, 2012
>
MaRS Programming
Feb 01, 2012
Entrepreneurship 101
Meet the Entrepreneurs – Social Innovation
>
MaRS Programming
Jan 25, 2012
Entrepreneurship 101
Financial Planning
>
MaRS Programming
Jan 18, 2012
>
MaRS Programming
Jan 11, 2012
Entrepreneurship 101
Market Analysis
>
MaRS Programming
Jan 04, 2012
Entrepreneurship 101
Lived it Lecture with Ian Telfer
>
MaRS Programming
Dec 14, 2011
Entrepreneurship 101
Board of Directors and other Advisors
>
MaRS Programming
Dec 07, 2011
Entrepreneurship 101
Meet the Entrepreneurs – Cleantech
>
MaRS Programming
Nov 30, 2011
Entrepreneurship 101
Value Proposition
>
MaRS Programming
Nov 23, 2011
Entrepreneurship 101
Lived it Lecture with Joseph Cargnelli
>
MaRS Programming
Nov 16, 2011
Entrepreneurship 101
Building a Business Model
>
MaRS Programming
Nov 09, 2011
Entrepreneurship 101
Product Development
>
MaRS Programming
Nov 02, 2011
Entrepreneurship 101
Meet the Entrepreneurs – Information Technology, Communications and Entertainment
>
MaRS Programming
Oct 26, 2011
Entrepreneurship 101
Marketing for Tech Startups – Getting the fundamentals right
>
MaRS Programming
Oct 19, 2011
Entrepreneurship 101
Basic Nuts and Bolts of Building a Business
>
MaRS Programming
Oct 12, 2011
Entrepreneurship 101
Different Types of Entrepreneurship
>
MaRS Programming
Oct 05, 2011
Entrepreneurship 101
Lived it Lecture with Dave Dobbin
>
MaRS Programming
Sep 28, 2011
Entrepreneurship 101
Introduction to Entrepreneurship 101 / Finding and Validating your Idea
>
MaRS Programming
May 25, 2011
Entrepreneurship 101
Up-Start! Competition
>
MaRS Programming
May 04, 2011
>
MaRS Programming
Apr 27, 2011
Entrepreneurship 101
Lived it Lecture – Cleantech
>
MaRS Programming
Apr 20, 2011
>
MaRS Programming
Apr 13, 2011
Entrepreneurship 101
Terms Of Investments
>
MaRS Programming
Apr 06, 2011
>
MaRS Programming
Mar 30, 2011
Entrepreneurship 101
Meet the Entrepreneurs – Cleantech
>
MaRS Programming
Mar 23, 2011
Entrepreneurship 101
Go-to-Market Strategy
>
MaRS Programming
Mar 16, 2011
>
MaRS Programming
Mar 09, 2011
>
MaRS Programming
Mar 02, 2011
Entrepreneurship 101
Lived it Lecture – Life Sciences
>
MaRS Programming
Feb 23, 2011
Entrepreneurship 101
Marketing Communications
>
MaRS Programming
Feb 16, 2011
Entrepreneurship 101
Business Communication Tools
>
MaRS Programming
Feb 09, 2011
>
MaRS Programming
Feb 02, 2011
Entrepreneurship 101
Meet the Entrepreneurs – Life Sciences & Health Care
>
MaRS Programming
Jan 26, 2011
Entrepreneurship 101
Managing Intellectual Property
>
MaRS Programming
Jan 19, 2011
Entrepreneurship 101
Financial Planning
>
MaRS Programming
Jan 12, 2011
Entrepreneurship 101
Market Analysis
>
MaRS Programming
Jan 05, 2011
Entrepreneurship 101
Lived it Lecture with Murray Hogarth
>
MaRS Programming
Dec 15, 2010
Entrepreneurship 101
Meet the Entrepreneurs – Social innovation
>
MaRS Programming
Dec 08, 2010
Entrepreneurship 101
Value Proposition
>
MaRS Programming
Dec 01, 2010
>
MaRS Programming
Nov 24, 2010
Entrepreneurship 101
Lived it Lecture with Geoff Cape
>
MaRS Programming
Nov 17, 2010
Entrepreneurship 101
Building a Business Model
>
MaRS Programming
Nov 10, 2010
Entrepreneurship 101
Product Development
>
MaRS Programming
Nov 03, 2010
Entrepreneurship 101
Meet the Entrepreneurs – Information technology, communications and entertainment
>
MaRS Programming
Oct 27, 2010
Entrepreneurship 101
Introduction to Marketing
>
MaRS Programming
Oct 20, 2010
Entrepreneurship 101
Basic Nuts and Bolts of Building a Business
>
MaRS Programming
Oct 13, 2010
Entrepreneurship 101
Lived It Lecture with Mike McDerment
>
MaRS Programming
Oct 06, 2010
Entrepreneurship 101
Different Types of Entrepreneurship
>
MaRS Programming
Sep 29, 2010
Entrepreneurship 101
Course outline
>
MaRS Programming
Apr 21, 2010
Entrepreneurship 101
Building an Effective Pitch
>
MaRS Programming
Apr 14, 2010
Entrepreneurship 101
Creating a Sales and Business Development Strategy
>
MaRS Programming
Apr 07, 2010
Entrepreneurship 101
Human Capital: Building high performance teams for your start-up’s success
>
MaRS Programming
Mar 31, 2010
Entrepreneurship 101
The Role of Advisory Boards and Boards of Directors
>
MaRS Programming
Mar 24, 2010
Entrepreneurship 101
Human Resources Management
>
MaRS Programming
Mar 17, 2010
Entrepreneurship 101
Terms of Investments: Working with VCs
>
MaRS Programming
Mar 10, 2010
Entrepreneurship 101
How to Get Money From a VC
>
MaRS Programming
Mar 03, 2010
Entrepreneurship 101
Lived it Lecture: Bill Young
>
MaRS Programming
Feb 24, 2010
Entrepreneurship 101
Communication Tools for Entrepreneurs: How to make your idea credible and understandable
>
MaRS Programming
Feb 17, 2010
Entrepreneurship 101
Lived it Lecture featuring Robert Deluce: Gaining altitude in turbulent times – a view from the cockpit at Porter
>
MaRS Programming
Feb 10, 2010
Entrepreneurship 101
Financial Planning
>
MaRS Programming
Feb 03, 2010
Entrepreneurship 101
How to Protect and Commercialize Intellectual Property (IP)
>
MaRS Programming
Jan 27, 2010
Entrepreneurship 101
Strategic Communications and New Media: How to communicate effectively in the 21st century
>
MaRS Programming
Jan 20, 2010
Entrepreneurship 101
Marketing that Matters: Transforming your ideas to income (Part 2)
>
MaRS Programming
Jan 13, 2010
Entrepreneurship 101
Marketing that Matters: Transforming your ideas to income (Part 1)
>
MaRS Programming
Jan 06, 2010
Entrepreneurship 101
Lived-it-Lecture featuring Michael H. McCain
>
MaRS Programming
Dec 16, 2009
Entrepreneurship 101
Managing Your Career: The art of selling yourself
>
MaRS Programming
Dec 09, 2009
Entrepreneurship 101
Product Development
>
MaRS Programming
Dec 02, 2009
Entrepreneurship 101
Lived-it-Lecture featuring Jed Emerson
>
MaRS Programming
Nov 30, 2009
Entrepreneurship 101
Lived-it Lecture featuring Harry Rosen
>
MaRS Programming
Nov 25, 2009
Entrepreneurship 101
Introduction to Marketing
>
MaRS Programming
Nov 18, 2009
Entrepreneurship 101
Lived it Lecture: Better The World
>
MaRS Programming
Nov 11, 2009
>
MaRS Programming
Nov 04, 2009
Entrepreneurship 101
Building a Business Model
>
 
Oct 28, 2009
Entrepreneurship 101
Basic Nuts and Bolts of Building a Business
>
MaRS Programming
Oct 21, 2009
Entrepreneurship 101
Introduction to Tech Companies/Business Creation
>
MaRS Programming
Oct 14, 2009
Entrepreneurship 101
Different Types of Entrepreneurship
>
 
Sep 30, 2009
Entrepreneurship 101
Course outline
>
MaRS Programming
Apr 29, 2009
Entrepreneurship 101
Up-Start Competition: Final presentations
>
MaRS Programming
Apr 15, 2009
Entrepreneurship 101
Building a Pitch
>
MaRS Programming
Apr 08, 2009
Entrepreneurship 101
Lived It Lecture: Creating and Developing a Sustainable Business
>
MaRS Programming
Apr 01, 2009
Entrepreneurship 101
Human Capital: Building high performance teams for your start-up’s success
>
MaRS Programming
Mar 25, 2009
Entrepreneurship 101
The Role of Boards, Advisory Panels and Service Providers
>
MaRS Programming
Mar 18, 2009
Entrepreneurship 101
Human Resources Management
>
MaRS Programming
Mar 11, 2009
Entrepreneurship 101
Lived It Lecture: Building a better deal
>
MaRS Programming
Mar 04, 2009
Entrepreneurship 101
How to Get Money From a VC
>
MaRS Programming
Feb 25, 2009
Entrepreneurship 101
What VCs Want (and why they call it ‘Vulture Capital’)
>
MaRS Programming
Feb 18, 2009
Entrepreneurship 101
Lived It Lecture: Do you really want to be an Entrepreneur?
>
MaRS Programming
Feb 11, 2009
Entrepreneurship 101
Essential Communication Tools for Entrepreneurs
>
MaRS Programming
Feb 04, 2009
>
MaRS Programming
Jan 28, 2009
>
MaRS Programming
Jan 21, 2009
Entrepreneurship 101
Basics of Marketing (Part 2)
>
MaRS Programming
Jan 14, 2009
Entrepreneurship 101
Basics of Marketing (Part 1)
>
MaRS Programming
Jan 07, 2009
Entrepreneurship 101
Lived It Lecture: Collaboration in the Meltdown
>
MaRS Programming
Dec 10, 2008
Entrepreneurship 101
Managing Your Career: The art of selling yourself
>
MaRS Programming
Dec 03, 2008
Entrepreneurship 101
Lived It Lecture with Ray Simonson
>
MaRS Programming
Nov 26, 2008
Entrepreneurship 101
Product Development
>
MaRS Programming
Nov 19, 2008
Entrepreneurship 101
Lived It Lecture featuring David Neale
>
MaRS Programming
Nov 12, 2008
Entrepreneurship 101
Building a Businesss Model
>
MaRS Programming
Nov 05, 2008
>
MaRS Programming
Oct 29, 2008
Entrepreneurship 101
Basic Nuts and Bolts of Starting a Company
>
MaRS Programming
Oct 22, 2008
Entrepreneurship 101
Introduction to Tech Companies/Business Creation
>
MaRS Programming
Oct 15, 2008
Entrepreneurship 101
Success Story with Sean O’Dea
>
MaRS Programming
Oct 08, 2008
Entrepreneurship 101
Different Types of Entrepreneurship: An Outline
>
MaRS Programming
Oct 01, 2008
Entrepreneurship 101
Opening Event: Course Introduction
>
MaRS Programming
Feb 06, 2007
Entrepreneurship 101
Science and business do mix: The Toronto Research Chemicals story
>
 

About the speaker

 
Jon Worren
MaRS Discovery District

Jon is an entrepreneur and management consultant with more than 15 years of experience in the clean technology, IT and management advisory industries. His consulting experience includes engagements in strategic planning, marketing and branding, financing and market expansion for technology based companies

Jon's experience includes six years working for research and advisory firm Gartner Inc in the UK, Germany, Canada and the USA, and seven years working in the software industry, including two successful software start-ups.

Jon holds a Master of Science in Media & Communication from London School of Economics and a Master of Science in Business and Economics from the Norwegian School of Management.

 
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