Events

Introduction to Marketing

Presented by
When:
Nov 25, 2009 5:30 PM to 6:30 PM
Where:

MaRS Centre Auditorium 101 College Street Toronto

In this session we look at the basic concepts and principles of marketing that are relevant for early stage start-ups. Jon uses real-life examples to illustrate some of the following:

  • What is particular about marketing technology products?
  • Understanding the language of marketing for start-ups
  • Designing the marketing function in early stage companies
  • Creating marketing plans for companies with scarce resources

 

Part of the Entrepreneurship 101 Series




Downloads & Resources

Video

CIBC presents Entrepreneurship 101 2009/10 - Week 9 - Introduction to Marketing from MaRS Discovery District on Vimeo.

Blog
Key concepts in technology marketing
Presentation
Introduction to technology marketing

 


In This Series

Upcoming Events

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May 30, 2012
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Past Events

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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
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>
 

About the speaker

 
Jon Worren
MaRS Discovery District

Jon is an entrepreneur and management consultant with more than 15 years of experience in the clean technology, IT and management advisory industries. His consulting experience includes engagements in strategic planning, marketing and branding, financing and market expansion for technology based companies.

Jon's experience includes six years working for research and advisory firm Gartner Inc in the UK, Germany, Canada and the USA, and seven years working in the software industry, including two successful software start-ups.

Jon holds a Master of Science in Media & Communication from London School of Economics and a Master of Science in Business and Economics from the Norwegian School of Management.

 
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