Events

Ting is a new mobile phone service that Tucows is launching in the US later this year. Its mission is to bring clarity and control to mobile services – and hopefully to save people some money along the way.

Why is Tucows launching a mobile phone service? And why in America? Better still, how do they expect to launch a challenger brand in a country where the top three brands have a quarter of a billion subscribers and mega-million dollar marketing budgets?

Joining us to answer these and other questions is Tucows EVP, Products, Ken Schafer. He’ll give us a detailed explanation of their strategy and how they took Ting from conception to launch in less than a year on a shoestring budget.

Ken Schafer, EVP, Products at Tucows
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Widely seen as a pioneer of Internet marketing in Canada, Ken has tirelessly promoted the Net as a significant force in business and culture.

Ken conceived and oversaw Sony Music Canada’s early online initiatives. From the first site in 1995, Ken’s team built a global web presence for 25 Canadian artists by pioneering viral and email marketing, rich media and community building long before they had become buzzwords.

In 1996 he co-founded the Association of Internet Marketing & Sales (AIMS), helping it become Canada’s largest organization for Internet decision-makers. In 1997 he co-authored the online portion of the Canadian Marketing Association’s (CMA) Code of Ethics, and also developed and taught the CMA’s 14-week certificate program in E-marketing. Ken founded One Degree, one of Canada’s leading websites for Internet marketing professionals.

As EVP, Products for Tucows he oversees the company’s long-term vision – to make simple, useful services that help people unlock the power of the Internet.

Event program:

6:00 – 6:50 pm: Registration & networking
6:50 – 7:00 pm: Opening remarks
7:00 – 7:45 pm: Speaker session
7:45 – 8:00 pm: Audience Q&A
8:00 – 8:15 pm: Closing remarks
8:15 – 9:00 pm: Networking

A cash bar will be available, as well as complimentary water and light snacks during the opening networking portion of the evening.

Part of the MobileMonday Toronto Series