Events

How are you going to sell your product? Learn the principles of “selling value” to your customers, with a special emphasis on the challenges of sales for technology start-ups. Get tips for dealing with stakeholders and distributors and learn how to manage risks and problems.

Get practical tips for making sales calls, including how to successfully close a sale and follow-up with potential customers.

This lecture is one and a half hours and will focus on both business-to-consumer (B2C) and business-to-business (B2B) sales.

Speakers:

Krista Jones, Practice Lead, IT Communications & Entertainment (ICE), MaRS Discovery District
As both a practice lead and advisor in the information technologies, communications and entertainment practice, Krista ensures that the full spectrum of her capabilities is at work for clients. She has a unique combination of technical, operational and marketing expertise in technology-based businesses. Known both for her comprehensive knowledge of existing and emerging ICE services infrastructures and her ability to conceptualize, her track record includes creating and executing service developments, next generation technology implementations and corporate strategies. She is also a successful entrepreneur.

Nathan Monk, Senior Associate, IT Communications & Entertainment (ICE), MaRS Discovery District
Nathan is a Sr. Associate within the Info. technology, Communications and Entertainment (ICE) practice here at MaRS. His focus and passion is to help our young consumer digital media and entertainment companies launch into the Canadian and global digital ecosystem.

Registration

Please note that you only need to register once at ANY time for the whole lecture series. Email confirmations are dated September 28, 2011 and are good until May 2012. See below for registration.

Webcast registration must be done for every lecture.
Click here to register for today’s session.

Part of the Entrepreneurship 101 Series