Events

Lean Branding: Positioning your early-stage company for success

Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!

What’s Your Story? Branding your start-up to connect with your target

Brenda van Ginkel will show how to develop a compelling story that builds on your value proposition and positioning. Understanding your audience is key to creating a brand that resonates with the people you want to reach.

Speakers:

Mary Jane Braide
Mary Jane is one of Canada’s most active independent brand strategists and a volunteer MaRS advisor. She works with iconic brands in science and technology, research and education, financial services, professional services, and in the not-for-profit sector.

Brenda van Ginkel
Brenda is a marketing consultant specializing in strategies that connect companies with target audiences. With a successful background in advertising, publishing and branded content, Brenda brings a creative approach that leverages organizations’ business objectives for successful engagement.

Part of the MaRS Best Practices Series