Events

Value Proposition

When:
Dec 08, 2010 5:30PM to 6:30PM
Where:

MaRS Auditorium 101 College St. Toronto, ON

This lecture focuses on the process of creating a crisp and concise value proposition for your start-up. Learn how to answer the essential question, “What is the value you bring to your customers?” without describing the details of your technology.

Formulating a good value proposition is an essential step for any start-up and lies at the core of many of the other tools entrepreneurs need to develop, including market analysis, business modeling, finding funding and delivering an investor or customer pitch.

 

Part of the Entrepreneurship 101 Series




Downloads & Resources

Video

Presentation
Entrepreneurship 101 - Value Proposition with Joseph Wilson

In This Series

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About the speaker

 
Joseph Wilson

Joseph is currently an education advisor at MaRS. He also writes on issues of technology and culture for NOW Magazine, the Globe and Mail, Spacing and Yonge Street. He is the Executive Director of the Treehouse Group, dedicated to fostering innovation by hosting cross-disciplinary events.

 
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