Agenda
Program Guide
Download the program guide (PDF)Wednesday Mar. 19th (Morning)
In partnership with IDC Research, MaRS kicks off Experience Tech 2008 with keynote sessions from one of the tech industry's premier events. Broadcast live from Boston, the morning portion of our event will feature some of IDC’s leading analysts as they address the shifting technology marketplace, as well as the leaders and innovations set to open up the next wave of high-growth markets.Tech X.0: Mastering New Business Models and Markets
We are shifting to a technology marketplace in which 1.0, 2.0 and other ".0" labels no longer make any sense. It's a marketplace defined by continuous, parallel and global streams of innovation: in offerings, development models, distribution models and usage models. In this "X.0" marketplace, an explosion of convergence is driving new, mashed-up offerings and models, fueling new demands in traditional and emerging customer segments, and redefining industry alliances. The leaders in this new marketplace will be those who shape and master the new business models and offerings.
Morning Keynote
The New Playbook for Venture 2.0: How to get from $0 to exit with less capitalGrover Righter - General Manager & VP Marketing, iMobileInternet.com (SanFrancisco)
*Live in the MaRS Auditorium - Toronto
| Time | Session | Topic | Speaker(s) |
| 7:30-8:45am | Toronto | Doors Open |
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| 8:30-8:55am | Toronto | Introductory Remarks | Dr. Ilse Treurnicht. |
| 9:00 – 9:15 | Live broadcast from IDC Directions 2008 in Boston | Welcome & Introduction | Kirk Campbell, President and Chief Executive Officer, IDC |
| 9:15 – 9:50 | Live broadcast from IDC Directions 2008 in Boston | ICT Transformation X.0 | John F. Gantz, Chief Research Officer and Senior Vice President, IDC |
| 9:50 - 10:35 | Toronto | Keynote: The New Playbook for Venture 2.0: How to get from $0 to exit with less capital | Grover Righter - General Manager & VP Marketing, iMobileInternet.com (SanFrancisco) |
| 10:35-10:55am | Toronto | Networking Break |
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| 10:55 – 11:30am | Live broadcast from IDC Directions 2008 in Boston | Data at the Decision Point – The Smart Enterprise | Scott Lundstrom – Vice President, Research, Health Industry Insights, IDC |
| 11:30 – 12:05pm | Live broadcast from IDC Directions 2008 in Boston | Enterprise IT in the Post-Disruption Marketplace | Frank Gens, Senior Vice President, Research, IDC |
| 12:05-1:15pm | Toronto | Networking Lunch |
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*Schedule & speakers subject to change
Wednesday Mar. 19th (Afternoon)
MaRS Master ClassesLearn from some of the tech community’s brightest and most successful players in our MaRS Master Class sessions. These interactive moderated session tracks will focus on what really matters in building a successful tech venture.
| Time | Session | Topic | Tracks |
| 12:05 | Toronto | Exhibit Floor Opens |
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| 1:15-2:15pm | Toronto | MaRS Master Classes: Mentor Sessions | Enterprise 2.0
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| Web 2.0 Stuart MacDonald (Moderator) - Tripharbour.com David Crowe – Microsoft Jeff Fedor - Founder Ardesic, Covarity Leila Boujnane - Idée Inc. | |||
| 2:30-3:30pm | Toronto | MaRS Master Classes: Mentor Sessions | Social Networks Jesse Hirsh (Moderator) - Media Collective, TAO & Openflows.org |
| Mobile Randall Howard (Moderator) – Verdexus David Neale – TELUS Grover Righter - iMobileInternet (Streaming Media) | |||
| 3:30-4:00pm | Toronto | Networking Break |
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*Schedule & speakers subject to change
Closing Keynote
The Ten Faces of Innovation: Managing in a market of continuous changeTom Kelley - General Manager, IDEO and Author, The Art of Innovation
*Live broadcast from IDC Directions 2008 conference - Boston
Mr. Kelley’s presentation on The Ten Faces of Innovation will highlight the meta-lessons his firm IDEO has learned from working with its worldwide clients on thousands of technology-oriented innovation programs. He will describe how adopting powerful creative roles can make innovation personal in a way that yields renewed energy and improved agility for individuals, teams, and technical organizations.
Among these innovation roles are the Anthropologist, who finds new opportunities by observing how people interact with technology in their lives; the Experimenter, who learns through enlightened trial and error; and the Cross-Pollinator, who looks far afield for insights from other industries and even other countries. Mr. Kelley will describe how nurturing those roles can help technology companies build and reinforce their own unique culture of innovation.
| Time | Session | Topic | Tracks |
| 4:00 – 5:15pm | Live broadcast from IDC Directions 2008 in Boston | Closing Keynote – The Ten Faces of Innovation: Managing in a Market of Continuous Change | Tom Kelley – General Manager, IDEO and Author, The Art of Innovation |
| 5:15-5:20pm | Toronto | Closing Remarks |
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*Schedule & speakers subject to change