Rise of the Business User: Enterprise IT and the effect of consumerization – MaRS Market Insights
Watch this video to gain insight on how consumerization is changing enterprise IT.
The panel analyzes the trends driving the move toward consumer-focused tools, challenges IT staff face in meeting these demands, and discusses how vendors can build and capitalize this opportunity.
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- The Customer Development Model (CDM), product development and technology startups
- Value proposition: A reflection of the relationship between your customer and brand
- Stages of the sales funnel
- How to estimate market size: Business and marketing planning for startups