Using online job boards is part of doing business today. When recruiting, it can be one of, if not the most, cost-effective ways to reach the right audience and attract the best candidates. Developing a standout job posting and identifying the right job boards are key steps to successful recruiting.

Tips for using online job boards effectively

  1. If a job board charges a fee to post, request a free trial. Many sites are willing to offer at least one free trial
  2. If your startup is planning serious growth, try to negotiate a volume discount
  3. Establish a presence on LinkedIn and other social media: This gives you access to millions of professional candidates

The following list will help you identify job boards that are right for your startup.

General job boards for recruiting candidates

  • Bullhorn Reach: Two jobs can be posted for free
  • Canadajobs.com: A nation-wide, general board (free to post and links to other Canadian boards)
  • craigslist: Local classifieds site (free to post)
  • Higher Bracket: A national board featuring jobs with salaries greater than $100,000 (free to post)
  • Job Bank (Government of Canada): A nation-wide, general board hosted by federal government (free to post)
  • Indeed:  A very popular general job posting board. Free, with very good reach
  • JobBankCanada.com: A nation-wide, general board, not to be confused with the federal Job Bank listed above (free to post)
  • Jobboom: Popular in Quebec
  • Kijiji: Canadian classifieds site (free to post)
  • Monster Canada: A well-known job board with a high degree of visibility. More costly than smaller, niche sites, so startups are advised to explore more cost-effective options first
  • TweetMyJobs: This board actively pushes your jobs out to social media platforms such as LinkedIn, Facebook and Twitter. It offers options for small companies
  • Workopolis: A major international board with many associated niche boards

IT/engineering job boards

  • Brainhunter: A national board with an IT, engineering and professional focus
  • careerbuilder: A national board with a focus on sales, IT and finance (is based out of the United States)
  • devBISTRO: An international board for tech jobs (free to post)
  • Dice: An international board with an IT focus
  • EngineeringCareers.ca: Job site of The Engineering Institute of Canada
  • iitjobs: An international board with an IT focus (free 30-day trial)
  • LabVIEWjobs.com: A free, niche board specializing in automated test, instrumentation and measurement jobs

Finance/marketing job boards

  • Canadian Marketing Association: Specializes in marketing-related jobs (has a free to post)
  • American Marketing Association: Lists marketing jobs in Toronto and Vancouver (has a fee to post)
  • Certified General Accountants of Ontario: Posts jobs to 30,000 Certified General Accountants (CGAs) and CGA students. A cost is involved, but is a good site to use if you specifically need a CGA

Other niche job boards

  • CharityVillage: A national board featuring jobs in the not-for-profit sector
  • ECO Canada: A board focusing on environmental jobs
  • WorkCabin: Also focusing on environmental jobs

Local job boards

Local sector associations, professional associations and business development organizations in your area may run job boards—make sure to check them out.