Melanie Baker, Social Advocate, Google, describes the key elements of an effective social media strategy, including what sites a startup should use, whose job the work should be and how to measure the ROI.

Find the slide presentation here: http://www.slideshare.net/webgoddesscathy/smart-social-media-for-small-businesses-mars-best-practices

Pressed for time? Catch a few quick tips at Adopting and Adapting Social Media: Five Hot Tips for Startups – http://www.marsdd.com/video/adopting-and-adapting-social-media-five-hot-tips-for-startups