As a senior industry analyst with the MaRS market intelligence team, I, along with my team of eight industry analysts and information specialists, help entrepreneurs across the province obtain relevant market research to help their ventures grow.

The MaRS market intelligence team has access to 20 proprietary databases that cover a number of industry sectors, including information technology, communications and entertainment (ICE), cleantech (including physical sciences and advanced materials) and life sciences and healthcare. A full listing of the databases and services that are accessible through MaRS market intelligence can be found here. The information provided is used by entrepreneurs to build business plans, complete investor pitches, and find partners and competitors, and helps startups make strategic decisions about their businesses.

One of our initiatives is the Startup Library, a resource developed by our team to enable entrepreneurs to find relevant and reputable information, fast. The Startup Library is organized into categories, from general topics (such as learning about business models and funding your startup) to more niche topics (such as finding market trends on digital gaming and mobile advertising).

New categories in the Startup Library

We have some great news if you’re a life sciences and/or healthcare startup: we just released new content relevant to your sectors! More specifically, we added three new categories.

  1. The Life Sciences General page is a great place to start for pharma, biotech and medical device startups looking for information on industry trends, regulatory guidelines, clinical trials and financing.
  2. The Healthcare General page is a great place to find information about healthcare systems in Canada, the United States and globally, where available. Information on spending, number of doctors, number of facilities and health statistics can easily be found.
  3. The Healthcare IT (Digital Health) page focuses on the application of digital information technologies in healthcare settings, whether for use by consumers (patients), healthcare system administrators or healthcare practitioners (doctors and nurses, for example).

Technologies in this market are broad: examples include smartphone apps on wellness or disease management, electronic medical records, and payroll and scheduling software. Finally, we’ve updated the Consumer Digital Health page with new content, specifically on topics related to consumer health, such as health education, wellness and disease management.

I invite you to give the Startup Library a try—and let us know what you think. Email your suggestions to lsresearch@marsdd.com. Tell us what’s missing and what you would like to see in future updates.

Hadi Salah

Hadi helps life sciences and healthcare entrepreneurs get the market intelligence they need to grow their companies at MaRS Market Intelligence. See more…