As your startup begins its marketing efforts, it’s important to spend scarce resources wisely. Keep in mind that startups have different marketing needs and challenges than established companies. It makes sense to employ strategies suited the size and stage of your business.
The MaRS Entrepreneur’s Toolkit has launched new articles that explore marketing best practices for startups. We discuss:
Other new published topics include implementing a process to monitor your marketing analytics, identifying effective distribution channels and delivering a superior customer experience.
Over the summer, we’ll publish content on differentiation, customer service, public relations and more.
Have a topic you’d like us to explore? Let us know. I’m at nblase@marsdd.com.