Agenda

The Social Tech Training is a full three-day event, facilitated by a team of senior leaders from the Web of Change community.

Please note that this agenda is subject to change without notice, and sessions may not be exactly as stated here.

Sunday, June 22

Day 1: Expanding Your Universe of Supporters

9:00 am - breakfast

Morning Sessions:

(Speaker) What is web 2.0 and what does it mean to your organization? What does it mean for Social Change?

(Session) Should We Be on Twitter? Starting at Square 1.0

1:00 pm lunch

Afternoon Sessions:

(Small groups) Make a list of: 3 assets you have, identify 3 low-hanging fruit opportunities

(Full group) Share results. Create plan to implement action items, and share with Change Team. *

(Session) How to expand your universe of supporters using the web

6:00 pm dinner

Evening: Ricken Patel Keynote

Monday, June 23

Day 2: Engaging the Supporters You Have

8:00 - breakfast

Morning Sessions:

(Presentation) Principles of effective online communication & organizing in a 2.0 world

(Session) Effective storytelling

(Break-outs) Choose one session to go deeper:

Email writing
Blogging
Rich Media - video / youtube / podcasting

12:45 lunch

Afternoon sessions:

(Session) Power Mapping: Choosing your tactics for fundraising, legislative, biz advocacy, public education, community building

(Break-out) Choose one session:

Online for offline events - visibilty events, "houseparty" model
Applying public pressure - tactical earned and paid media; branding, visibility, PR
Putting It Together: Integrating YouTube, MySpace/Facebook, Blog Pitching, Online to On-the-Ground
Direct Advocacy - email, phone, fax communication w/ decision makers

Choose one session:

Working with volunteers - distributed tasks to super volunteers
Building online community: designing for user participation
Small donor/distributed fundraising

Choose one session:

Using RSS to update Facebook and Twitter
Usability/Design
Search Engine Optimization and Online Advertising

6:00 pm dinner

Evening - Creative personal development exercise. Social event to close.

Tuesday, June 24

Aligning Your Organization (and you) for Success

8:00 - breakfast

Morning Sessions:

(Session) Defining Your Objectives (SMART)

(Session) Intro to Values-Based Project Management

(Break-out) Choose a session:

Creating a Project-Friendly Environment: Values-Based Project Management
Getting Web 2.0 Resourced at Your Brick-and-Mortar Organization
Building Support for Your Ideas and Presenting Your Data in a Compelling Way
Personal Time Management

12:30 lunch

Afternoon sessions:

(Break-out) Choose one session:

Usability Matters - Troubleshooting your usability issues
Creating an engagement plan: how to bring your social web project to life once it launches
2.0 Advocacy Graphic Design

(Discussion) Staffing your project: inside job vs indie contractor, vendor selection & working with vendors

(Break-out) Choose one session:

Test and Learn Strategies
Data Management: Best Practices and Troubleshooting
Process Mapping

(Small groups) Work in groups w/ faculty support to finish your Web 2.0 plan *

(Full Group) Wrap up

* In advance of the training, all participating organizations will be asked to develop a working “change team” (including executive directors and senior communications and/or fundraising staff) to set organizational intentions. Specific sessions will require participation from this change team back home, to enhance the learnings and ensure the success of the plans created.

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