Proceedings and Agenda
Day 1: Expanding Your Universe of Supporters
9:00 am - breakfast
What is web 2.0 and what does it mean to your organization? What does it mean for Social Change?
(Speaker)
Kris Krug and Beka Economopoulos
10:15 am, CR-3
Should We Be on Twitter? Starting at Square 1.0
(Session)
Dave Averill
12:00 pm, CR-3
1:00 pm - lunch
Make a list of: 3 assets you have, identify 3 low-hanging fruit opportunities
(Small groups)
2:00 pm, CR-3
Share results. Create plan to implement action items, and share with Change Team. *
(Full group)
3:15 pm, CR-3
How to expand your universe of supporters using the web
(Session)
Alexandra Samuel
6:00 pm - dinner
People Powered Politics
(Keynote)
Ricken Patel and Jon Warnow
7:30 pm, Auditorium
Jon Warnow - Step It Up Keynote
- Watch the video on Facebook and share it with your friends
- Watch the video on Vimeo and share it or embed it to spread the word
- Read the blog and join the discussion: "Step It Up: Catch the keynote from Social Tech Training"
- Click play below to watch it now.
Jon Warnow - People Powered Politics from SiG @ MaRS on Vimeo.
Ricken Patel - Avaaz.org Keynote
- Read the blog and join the discussion: "Patel's people powered politics podcast"
- Click below to listen to the podcast
Listen Ricken Patel's Keynote at Social Tech Training – MP3, 63.1 MB
Day 2: Expanding Your Universe of Supporters
8:00 am - breakfast
Principles of effective online communication & organizing in a 2.0 world
(Presentation)
Jon Warnow
9 am, CR-3
Effective storytelling
(Session)
Tim Walker and Matt Thompson
10:00 am, CR-3
Choose one session to go deeper:
(Break-out Sessions)
10:45 am
- Email writing
- Blogging
- Rich Media - video / youtube / podcasting
12:45 pm - lunch
Power Mapping: Choosing your tactics for fundraising, legislative, biz advocacy, public education, community building
(Session)
Beka Economopoulos
1:30 pm, CR-3
Choose one session:
(Break-out Sessions)
2:15 pm
- Online for offline events - visibilty events, "houseparty" model
- Applying public pressure - tactical earned and paid media; branding, visibility, PR
- Putting It Together: Integrating YouTube, MySpace/Facebook, Blog Pitching, Online to On-the-Ground
- Direct Advocacy - email, phone, fax communication w/ decision makers
Choose one session:
3:45 pm
- Working with volunteers - distributed tasks to super volunteers
- Building online community: designing for user participation
- Small donor/distributed fundraising
Choose one session:
4:45 pm
- Using RSS to update Facebook and Twitter
- Usability/Design
- Search Engine Optimization and Online Advertising
6:00 pm - dinner
Organizations in an Engagement Model: Using the Power of Empathic
(Session)
Annahid Dashtgard
7:15 pm, CR-3
Social event to close.
9:30 pm, Bar Italia (582 College)
Day 3: Aligning Your Organization (and you) for Success
8:00 am - breakfast
Defining Your Objectives (SMART)
(Session)
Christopher Roy and Rob Purdie
9 am, CR-3
Choose one session to go deeper:
(Break-out Sessions)
10:15 am
- Creating a Project-Friendly Environment: Values-Based Project Management
- Getting Web 2.0 Resourced at Your Brick-and-Mortar Organization
- Building Support for Your Ideas and Presenting Your Data in a Compelling Way
- Personal Time Management
Staffing Your Project and Working with Vendors
(Session)
Clay Johnson
11:15 am, CR-3
Staffing your project: inside job vs indie contractor, vendor selection & working with vendors
(Discussion)
12:30 pm - lunch
Choose one session:
(Break-out Sessions)
1:30 pm
- Usability Matters - Troubleshooting your usability issues
- Creating an engagement plan: how to bring your social web project to life once it launches
- 2.0 Advocacy Graphic Design
Choose one session:
2:30 pm
- Work in Service of Mission: Process Mapping to a More Effective Organization
- Data Management: Best Practices and Troubleshooting
- Measuring Results and Demonstrating Value: Reporting & Analysis for Non-Profits
Bringing it Home: Harnessing the Power of the Unknown in Service of your Vision
(Session)
Annahid Dashtgard
3:35 m, CR-3
Work in groups w/ faculty support to finish your Web 2.0 plan *
(Small groups)
4:15 pm
Wrap up
(Full Group)
5:15 pm, CR-3
* In advance of the training, all participating organizations will be asked to develop a working “change team” (including executive directors and senior communications and/or fundraising staff) to set organizational intentions. Specific sessions will require participation from this change team back home, to enhance the learnings and ensure the success of the plans created.
Conference Proceedings
Click to download the Social Tech Training Conference proceedings >>
STT Advomentary
An advocacy documentary of the Social Tech Training
ARC Institute (Artists Raising Consciousness) was founded in 1999 by Billie Mintz to advance the awareness of social issues through the creation of films tailored to specific causes. The goal of ARC's projects is to create new outlets for philanthropic progress; the individual pieces will convey the mandate of a given cause through non-traditional 'storytelling' and social media. ARC works with both charitable organizations and large corporations that have strong commitments to social change, volunteerism and philanthropic initiatives. http://www.arcinstitute.net/
Social Tech Training Advomentary from MaRS Discovery District on Vimeo.
