|Off the Cuff: MaRS client Anisa Mirza, CEO of Giveffect
Winston Churchill once said: “To improve is to change; to be perfect is to change often.”
|Crowdfunding campaigns: Risks for startups
Many startups have come to consider crowdfunding as the solution to their fundraising woes. Despite inherent risks, startups often choose to leverage a pre-sales or donation-based crowdfunding campaign model. Why take the risks? A successful crowdfunding campaign can yield more than fundraising. It can: Generate a large amount of free publicity Recruit many advocates for the [...]
|Crowdfunding campaigns for startup funding: What you should know
Crowdfunding campaigns as a means for startup funding have emerged as a potential alternative to angel and venture capital (VC) investments. What is crowdfunding? Crowdfunding is the use of small amounts of capital contributed by a large number of donors during an online fundraising campaign in order to support the financing of a new venture. [...]
|Successful Crowdfunding for Social Innovators: Five Hot Tips for Startups
Amy Lesnick, Head of Social Innovation & Non-Profits, Indiegogo, shares insights on running a successful crowdfunding campaign and explains the importance of building early momentum.
|Crowdfunding Change: Tips and tricks for social innovators from Indiegogo – MaRS Best Practices
Amy Lesnick, Head of Social Innovation and Non-Profits, Indiegogo, discusses how crowdfunding has become a transformational tool for social innovators, not only to raise capital but also to engage with a broader community to help bring about social change. Amy illustrates how successful crowdfunding campaigns are created and shares practical advice for social entrepreneurs looking [...]
|Whirlscape’s team on Minuum, Indiegogo and crowdfunding a beta keyboard launch
On Monday, June 17, Whirlscape Inc. released the beta version of its hotly anticipated, tiny, one-dimensional digital keyboard, Minuum: “the little keyboard for big fingers.”
|Toronto startup unveils game-changing electric bike
MaRS client Revelo Bikes Inc. launches crowdfunding campaign on Bike to Work Day Toronto, May 27, 2013 – A Toronto company with an innovative electric bicycle unveiled its production prototype and crowdfunding campaign on Bike to Work Day – Monday, May 27, 2013, at MaRS Discovery District. Revelo Bikes Inc.’s LIFEbike is a lightweight, compact, [...]
|Crowdfunding and lean startups
Crowdfunding is hot. According to Crowdsourcing.org, in 2012, more than US$2.7 billion was raised through crowdfunding platforms; in 2013 the amount is expected to increase to US$5.1 billion. That crowdfunding is hot was also confirmed at a recent sold out MaRS Best Practices event featuring Brian Meece, the CEO and co-founder of crowdfunding platform RocketHub.
|Crowdfunding Your Project: Four Hot Tips for Startups
Brian Meece, Co-Founder & CEO, RocketHub, highlights the pillars of successful crowdfunding and explains what motivates people to commit funds.
|The Crowdfunding Success Pattern – MaRS Best Practices
Brian Meece, Co-Founder & CEO, RocketHub, explains why crowdfunding is the foundation of the new economy, and uses case studies to examine how startups can leverage and maximize this funding model.