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Connecting with the Media: Six Hot Tips for Startups

3 mins | Uploaded 1037 days ago | 610 views

To capture the attention of the media through press releases, startups must 1. Research and target media outlets and contacts 2. Lead with newsworthy information 3. Know the three Cs of press releases 4. Add credibility 5. Shorten a pitch 6. Add value Presenters: Monta Johnson (VP, Hill & Knowlton) and David Chin (VP, Hill & Knowlton)

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