Videos

Distribution – Entrepreneurship 101 2010/11

Length: 56 mins | Uploaded 2 days ago | 80 consolidated views

This lecture offers a strategic perspective of the distribution channel options available to start-ups. It emphasizes the development of the right criteria for choosing and managing channels.

Learn about the pros and cons of different channels such as inside sales, direct sales, distribution, e-commerce, franchises and integrators. Integrating sales across multiple channels is often a challenge for technology companies. A case study illustrates these points.

Related Videos

 

Sales – Entrepreneurship 101 2010/11
Length: 62:10 minutes.

Go-to-Market Strategy – Entrepreneurship 101 2010/11
Length: 49:51 minutes.

Creating a Sales and Business Development Strategy – Entrepreneurship 101 2009/10
Length: 79:30 minutes.

Distribution – Quick Hits
Length: 1:45 minutes.

Distribution ― Entrepreneurship 101 2011/12
Length: 42:12 minutes.

Lived it Lecture: Better the World – Entrepreneurship 101 2009/10
Length: 64:14 minutes.

Tags: advisors, distribution, ent101, events, mark zimmerman, marketing, operations, sales