Videos

Introduction to Marketing – Entrepreneurship 101 2009/10

Length: 1 hours 16 mins | Uploaded 2 days ago | 68 consolidated views

In this session we look at the basic concepts and principles of marketing that are relevant for early stage start-ups. The speaker is John Worren, Special Advisor, MaRS Discovery District.

John uses real-life examples to illustrate some of the following: What is particular about marketing technology products? Also:
– Understanding the language of marketing for start-ups
– Designing the marketing function in early stage companies
– Creating marketing plans for companies with scarce resources

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Tags: early stages, ent101, entrepreneurship, events, market strategies, marketing, startup basics, technology