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Lived it Lecture featuring Robert Deluce – Entrepreneurship 101 2009/10

Length: 1 hours 4 mins | Uploaded 2 days ago | 49 consolidated views

Robert Deluce, President and CEO of Porter Airlines, leads an entrepreneurial team dedicated to restoring dignity to the regional air travel experience. This counter-intuitive approach is winning new fans every day as the airline continues adding destinations, aircraft and employees, while helping revitalize Billy Bishop Toronto City Airport as a vital downtown transportation hub.

Mr. Deluce discusses Porter’s business strategy, its future plans and the competitive environment in this notoriously cutthroat industry.

This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company – from people who have seen it and done it.

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Tags: business, customers, ent101, entrepreneurship, events, liveditlectures, market strategies, marketing, strategy