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Market Analysis – Entrepreneurship 101 2010/11

Length: 59 mins | Uploaded 2 days ago | 42 consolidated views

In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.

In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.

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