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MaRS Peer to Peer – The Cold FX Story

Length: 1 hours 16 mins | Uploaded 2 days ago | 33 consolidated views

Natural health products encounter huge barriers on their way to the market. And yet COLD-FX is a major Canadian nutraceutical success story. How did they overcome these obstacles?

Join Dr. Jacqueline Shan, the driving force behind CV Technologies and co-discoverer of COLD-FX, as she talks about how they launched the major consumer brand and turned a struggling company around in two years.

MaRS – Building Canada’s next generation of global technology companies. www.marsdd.com

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Tags: bestpractices, biotech, COLD FX, CV Technologies, health, Jacqueline Shan, natural health, nutraceuticals