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Video on Demand – Digitization Disruption Q2

Length: 4 mins | Uploaded 2 days ago | 15 consolidated views

Details on the struggle at Rogers to get buy-in from content owners in order to change the way screen-based content is distributed. Virtual PVRs and Rogers Video on Demand are only a few of the proposals being resisted by the major studios for fear of change.

MaRS – Building Canada’s next generation of global technology companies. www.marsdd.com

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Tags: advertising, branding, business models, channels, digital media, mobile, nextmedia09, social media, strategy, telecommunications, web