As both a practice lead and advisor in the information technologies, communications and entertainment practice, Krista ensures that the full spectrum of her capabilities is at work for clients. She has a unique combination of technical, operational and marketing expertise in technology-based businesses. Known both for her comprehensive knowledge of existing and emerging ICE services infrastructures and her ability to conceptualize, her track record includes creating and executing service developments, next generation technology implementations and corporate strategies. She is also a successful entrepreneur.

“I get to come to work each day with the best people—inventors, creators, innovators. It’s a perfect fit for me, because I have this mix of marketing and engineering expertise, plus a lifelong passion for creativity and innovation. Balancing ingenuity with ROI is what we help our clients do.”

Highlights

• MTS-Allstream, VP Strategic Marketing & Technologies
• Personeta, Business Development, North America
• Children’s Technology Workshop, Director
• Professional Engineer of Ontario (1994)
• University of New Brunswick, BSc (Electrical Engineering)