Peter Evans
Advisor, IT, Communications and Entertainment
MaRS, Toronto
With experience working in early-stage venture-backed technology start-ups and publicly-traded companies in the software, Internet services, online media and telecom sectors, Peter brings an integrated approach to his role in advising MaRS clients. He is also an angel investor and board member with numerous start-ups and has been an active speaker at technology and marketing conferences throughout North America and Europe.
“For me, the best part of working with entrepreneurs is when you can bring the patterns you have learned working across so many sectors and market stages to help put a company’s strategy and business model in context—in a way they can quickly understand and which reaps immediate benefit.”
Highlights
- Riverdale Partners, Founder
- FloNetwork (acquired by DoubleClick), VP Marketing
- PlateSpin, VP Marketing
- Toronto Venture Group, Board Member
- BCE, Associate Director Product Management, Bell Canada
- Queen’s University, MBA
Peter at MaRS
August 13, 2010
... Health care IT Digital entertainment Our team: Krista Jones —Practice Lead Seema Lakhani—Manager Peter Evans—Advisor Ron Close—Advisor Lance Laking—Advisor Jim Meenan—Advisor Roger Davis—Advisor ...
July 16, 2010
... Canada Fund at the Toronto Community Foundation TAL Group Anonymous (1) $2,500-$4,999 Corealis Pharma PepsiCo Canada Peter and Carolyn Evans Hon. John P. Manley Wendy and Chris McDowall NoAb BioDiscoveries Sheila O’Brien $5...
July 12, 2010
... acked technology start-ups and publicly-traded companies in the software, Internet services, online media and telecom sectors, Peter brings an integrated approach to his role in advising MaRS clients. He is also an angel investor and board member with num...
May 19, 2010
... titute; Penfield Chair in Neuroscience, Tier 1 Canada Research Chair in Neuroscience, McGill University Brett Finlay, Peter Wall Distinguished Professor, Michael Smith Laboratories, University of British Columbia; Recipient of the CIHR Micha...
May 17, 2010
... arket. “These companies represent a new generation of innovation that will power the new economy in Ontario,” says Peter Evans, MaRS Advisor, Information Technology, Communications and Entertainment (ICE). “We’re very proud to show...
January 20, 2010
With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares. MaRS Advisor Peter Evans joins us to discuss the very important topic of marketing. This session focusses on the unique marketing challenges faced by early stage technology companies. It also provides you with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture.
January 13, 2010
... t turn heads. And your pitch? Practice for hours and hours before even thinking about hitting the stage. Seasoned MaRS advisor Peter Evans – a veteran of pressure cooker dealmaking in ICT – helped whip our clients into shape, both in the form ...
January 13, 2010
... lue to our clients in the areas of business development, market visibility and capital introductions,” says MaRS advisor Peter Evans. “Our CEOs got customer introductions; earned the attention of key members of the technology press such as CNe...
January 13, 2010
With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares. MaRS Advisor Peter Evans joins us to discuss the very important topic of marketing. This session focusses on the unique marketing challenges faced by early stage technology companies. It also provides you with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture. In this session you learn:
December 2, 2009
... rector, Montreal Neurological Institute John Evans, Chair President Emeritus, University of Toronto Brett Finlay Peter Wall Distinguished Professor, Michael Smith Laboratories, University of British Columbia Suzanne Fortier President,...
December 2, 2009
... ity of Toronto and Ryerson University. She makes her home in Toronto, and kayaks as often as possible on Georgian Bay. Peter Nares Founding Executive Director, SEDI Ashoka Fellow, Panelist Peter Nares is the founding Executive Director of Soc...
December 2, 2009
... and what we can expect on the horizon for social entrepreneurship in Canada. Speakers: Mary Gordon , Roots of Empathy Peter Nares, SEDI Al Etmanski, PLAN 5:30 Closing
November 30, 2009
... mpts to innovate versus fewer, safer bets. To help accomplish this, companies need to compensate people for risk taking. Peter Evans, MaRS Venture Group Advisor, noted that “what was particularly interesting to me was how Joe Fuller framed the...
November 30, 2009
... dy for prime time. “It didn’t take us long to recognize that the Octopz technology had huge potential,” said Peter Evans, MaRS Venture Group Advisor. “The team at MaRS was very impressed with how well Octopz embraced many of the st...
November 26, 2009
... . $5,000-$9,999 Richard M. Ivey Geoff and Jill Matus Craig C. Thorburn Thorek/Scott and Partners Ilse Treurnicht $2,500-$4,999 Peter and Carolyn Evans Wendy and Chris McDowall Sheila O’Brien cm3 $1,000-$2,499 Allstream, in honour of Steve Forbes The...
November 26, 2009
... sor of Medicine, University of Oxford; Dr. David Colman, Director, Montreal Neurological Institute; Dr. Brett Finlay, Peter Wall Distinguished Professor, Michael Smith Laboratories, University of British Columbia; Dr. Suzanne Fortier, Preside...
November 26, 2009
... r is proving itself to be the solution of choice for pay-as-you-go technology with wide applications,” said MaRS Advisor Peter Evans, who has worked with the company on business strategy. “With successful traffic congestion trials in Asia, the...
November 26, 2009
... he connected with here in Toronto and with the concept of MaRS as an accelerant for young companies,” said MaRS Advisor Peter Evans, who appeared on a panel at the Blue Ocean conference and has been applying Blue Ocean principles in his work with h...
November 24, 2009
... a Inc. Mr. Lawrence S. Bloomberg Cancer Care Ontario Dr. John R. Evans Eli Lilly Canada Inc. Mr. Arthur S. Labatt MDS Inc. Mr. Peter Munk Mr. Joseph L. Rotman RBC Financial Group Mr. Allan Slaight Mr. William Wilder Early Supporters Federal Government (...
November 23, 2009
... proposition, confidence and capability of the supply base so that it can scale in line with the company’s growth." Peter Becke, EIR Ottawa Centre for Research and Innovation, Former President & CEO, Metconnex and SiberCore Technologies, F...
November 19, 2009
... . John Evans’ personal leadership has been seminal in inspiring those of us who work in biotechnology today,” said Peter Brenders, President and CEO of BIOTECanada. “It is a rare privilege for BIOTECanada to be able to honour his contrib...
September 29, 2009
The Blue Ocean Strategy (BOS) methodology continues to gain notoriety among CEO's and marketers as many of the world’s top companies are using this system to abandon the conventional “race to the bottom” tactics found in many competitive markets. Instead they are creating “blue oceans” of uncontested market space by employing new value innovation principles. Learn how to evaluate your current market positioning, re-frame your product offerings, and develop better strategies for those offerings to maximize your market success.
September 23, 2009
A group of MaRS cleantech clients made the trek to present at Cleantech Boston. Why? For the clients, it was to raise money. For MaRS, it was our introduction as a high-quality cleantech deal-flow engine, one capable of delivering quality deals to American venture capital firms.
May 13, 2009
... us Professor of Medicine, University of Oxford; Dr. David Colman, Director, Montreal Neurological Institute; Dr. Brett Finlay, Peter Wall Distinguished Professor, Michael Smith Laboratories, University of British Columbia; Dr. Suzanne Fortier, President, ...
May 12, 2009
I recently visited Surreal Things, a special exhibition on Surrealism by the Art Gallery of Ontario (AGO). The exhibition explores the philosophy behind Surrealism and how those ideas inspired more commercially minded designers of fashion, jewelry and other consumer goods. As I was wandering there amongst ruby lips, aphrodisiac telephones and cloud sofas, it struck me that there is something in common between the surrealist ideals and the culture of entrepreneurship that MaRS is helping to build in Ontario.
March 24, 2009
... r is proving itself to be the solution of choice for pay-as-you-go technology with wide applications,” said MaRS Advisor Peter Evans, who has worked with the company on business strategy in recent years. “With successful traffic congestion tri...
January 23, 2009
In this week's CIBC Presents Entrepreneurship 101 lecture on marketing, Peter Evans emphasized the importance of understanding the market segment your business aims to target. Entrepreneurs must consider all angles, such as competition, supply and distribution chains and adoption cycles to optimize success.
January 21, 2009
With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares.
January 14, 2009
With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares. Back by popular demand, MaRS Venture Group Advisor Peter Evans joins us to discuss the very important topic of marketing. This session will first focus on the unique marketing challenges faced by early stage technology companies. It will also provide attendees with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture. In this session you learn:
January 6, 2009
At just over two years old, the MaRS Blog is already topping some "best blogs" lists (see "You’re reading a top 5 biotech blog" and "Top 150 Blogs for Entrepreneurs").
December 24, 2008
With acknowledgment and sincere apologies to Clement Clark Moore...
November 7, 2008
A group of us sat down recently to name a micro site we're planning to launch soon with all sorts of educational goodies for entrepreneurs. (Wait for it, I'll warn you when we launch.) As usual, the meeting was thoroughly enjoyable, not just because of the group of people but because of the activity.
June 11, 2008
... . John Evans’ personal leadership has been seminal in inspiring those of us who work in biotechnology today,” said Peter Brenders, President and CEO of BIOTECanada. “It is a rare privilege for BIOTECanada to be able to honour his contrib...
May 15, 2008
Insulin tops the list, but who made the money?
May 2, 2008
Prestigious award funds innovation
April 30, 2008
... fessor of Medicine, University of Oxford Dr. David Colman, Director, Montreal Neurological Institute Dr. Brett Finlay, Peter Wall Distinguished Professor, Michael Smith Laboratories, University of British Columbia Dr. Suzanne Fortier, Presiden...
March 17, 2008
ENT 101 had a slightly different format last Wednesday. We had a “fireside chat" in which I acted as the host with two panelists. We discussed various aspects of raising capital in early stage companies.
January 15, 2008
At last week's Entrepreneurship 101 lecture, Peter Evans gave a comprehensive overview of the how to's of marketing. One of the fundamental assumptions he dismantled was that the world will simply beat a path to your door. The world can respond to innovation in ways that are challenging for resource-limited entrepreneurs.
April 24, 2007
... John E. Dick, University Health Network Anthony J. Pawson, Samuel Lunenfeld Research Institute, Mount Sinai Hospital Peter St George-Hyslop, University of Toronto and University Health Network Tak Mak, Princess Margaret Hospital, University ...
January 29, 2007
To follow up on our recent lectures on Marketing in Entrepreneurship 101 (by Peter Evans and David Neale), and for those who haven't already read everything by Guy Kawasaki, here is a recent post from him on excellent Marketing Podcasts. A great resource for those who want to brush up on their marketing skills.
January 11, 2007
Thanks for joining us for Peter Evans' talk last night: Ent101's "The Basics of Marketing."
