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BDR/Marketing Data Analyst






Toronto, ON

Position Level


Application Deadline

Tuesday, April 30

Position Type

Student Work Placement Program

Position Overview

This position is offered in part by the MaRS Student Work Placement program (SWP), which connects post-secondary students with work placements in technology and business.

Position Start Date: May/June, 2019
Position End Date: August/Sept, 2019

Off2Class is a software toolkit for English as a Second Language (ESL) teachers and schools. We provide content to teach lessons paired with a student management system in a SaaS format to teachers working online, in person and in classrooms, across 85 countries. Our clients include private tutors, K12 schools, higher education institutions, private language institutes and NGOs. The business is split (roughly 50:50) between a B2C business line (independent tutors) and a B2B business line (schools).

Off2Class is adding an intern to our sales & marketing team. The intern will work directly with the co-founder on designing and implementing a data driven, scalable model for lead generation. The qualified leads acquired from this process will be fed directly to our B2B sales team to fuel our outbound growth program. This role will encapsulate a data driven approach to marketing.

We are fun and dynamic team. You will be working directly with the co-founder of the company. Expect to be mentored directly by our co-founder and push your ideas into practice, within your first weeks of work. You will be working out of the Centre for Social Innovation in the heart of the Annex, surrounded by startup activity and energy.

Project Description:

You will be developing a data-drive approach to measure and optimize our various acquisition channels for B2B deal lead generation. First, you’ll analyze all existing data, then you’ll design KPI dashboards and analytical reporting so we can ultimately determine the profitability of various channels and use the data to drive our growth plan.


  1. Setting up dashboards with KPIs to measure lead acquisition channels
  2. Designing staged funnels for acquiring leads
  3. Execution of and measurement of funnels

Minimum Qualifications:

Undertaking Bachelor’s or Master’s Degree

Area of Study:

Computer Science, Engineering, Mathematics, Business/Commerce, Statistics


We are looking for attitude and drive over experience. Your experience does not need to include formal work postings. We are happy to accept personal projects and creative works, as representations of your skills and abilities.

Technical Skills:

  • Ability to communicate clearly and effectively (written and oral) in the English language a must
  • Ability to work with large data sets (e.g. Microsoft Excel) and perform quantitative and qualitative analysis
  • Understanding of key SaaS economic measurements (e.g. LTV, CAC, Retention) and apply them to your analysis
  • Proficient understanding of Google Analytics
  • Ability to create financial projections and models a plus

Soft Skills:

We are looking for someone with a willingness to learn and a passion for data and analysis over experience. While we value attitude over experience, the successful candidate will be meticulous and thorough, without being a perfectionist.

How to Apply

Click here to apply