Position Type: Full-time

Company Name: ORION

Position Location: Toronto, ON

Application Deadline: 2015-01-16

Position Overview:

As Ontario’s backbone of innovation, ORION has a unique mandate that bridges public and private sector interests through its operation of Ontario’s advanced research, education and innovation fibre optic network. ORION is dedicated exclusively to supporting and enhancing the collaboration and innovation capabilities of Ontario’s researchers, educators, scientists, innovators and learners. This means working with a broad range of people and groups in universities, colleges, research labs and institutes, hospitals and health research facilities, innovation support organizations, school boards, government, and private companies and having to understand and manage a diversity of viewpoints, positions and interests.

The successful applicant will require a strong understanding of the effective use of content for the purpose of marketing and communications. This individual will be responsible for creating, editing and sourcing content (all media formats, including video, blogs, and images) to increase the exposure of ORION and support community relationships. Working with the ORION marketing team, this individual will be responsible for creating engaging, relevant content and communicating through various integrated channels.

You will have an opportunity to work with a dynamic team of professionals at a non-profit organization in the heart of downtown Toronto, and to interact with leaders from Ontario’s institutions and education sectors.

Reporting to the Director, Marketing and Communications, you will help ORION grow its business and add value for its customers and key stakeholders.

Key Activities:

  • Work closely with internal groups and external vendors to support ORION’s content needs
  • Identify and create content for the website, email and social media, managing an editorial calendar to ensure consistency across channels and balance of messaging
  • Write press releases that engage media, clients, and/or key stakeholders
  • Create original content and pitches for digital and traditional media outlets
  • Collaborate with various departments, internal team members and external vendors in the production of marketing collateral to support business development
  • Participate in the creative vision process for the ORION brand
  • Assist with speaking notes for the President/CEO and Board Chair for events
  • Analyze metrics and make recommendations for content improvements
  • Use Facebook, LinkedIn, Twitter, YouTube, Google+ and recommend other social media platforms to engage our community – specifically in the research, education and innovation sector
  • Utilize integrated marketing techniques to increase attendance at events, including email, web, media and social media, creating supporting communication materials
  • Assist marketing team with ORION event execution, especially as related to the online community and content
  • Assist in evaluating campaign success using Google Analytics, MailChimp and other reporting tools
  • Other communications activities as assigned by manager

Key Performance Metrics:

  • Increase the number of quality connections on ORION social networks, further establishing ORION as a trusted member and leader in the research, education and innovation community in Ontario
  • Increase website traffic to identified key destinations to demonstrate brand awareness
  • Achieve benchmarked open- and click-through-rates on email campaigns
  • Meet event attendance targets, ensuring greater engagement with our target community

Knowledge and Skills:

  • Excellent writing and editing skills with a minimum of two years’ experience
  • Understanding of basic image editing
  • In-depth understanding of various social media platforms, including but not limited to: LinkedIn, Facebook, Twitter, YouTube, and Google+
  • Solid understanding of social media marketing best practices
  • Fearless attitude towards technology and a willingness to learn
  • Must be comfortable with Microsoft Office suite (Word, Excel, Outlook, PowerPoint)
  • Analytical skills
  • Ability to make sound decisions based on organizational strategy
  • Passionate about the digital space and actively engaged in it
  • Experience with WordPress, Google Analytics, and MailChimp would be an asset
  • A solid understanding of the research and education sector is an asset
  • Education: Ideal – Degree or diploma in Marketing and/or Communications
  • Strong team player with ability to present varying viewpoints between multiple stakeholders
  • Attention to detail with the ability to multi-task
  • Self-motivated and innovative

How to Apply:

PLEASE NOTE: Applications will be reviewed on a rolling basis until the position is filled. Please submit your application as soon as possible to be considered.

Please apply to jobs@orion.on.ca