The core concepts of marketing strategy.
All companies within an industry compete with industries that produce substitute products and services.
A SWOT analysis examines a company’s strengths, weaknesses, opportunities and threats.
The marketing mix consists of a set of tactical tools that a company uses to influence demand for its product.
Pricing can help your company to achieve profitability, support product positioning, and complement your marketing mix.
Identifying and understanding the initial target customer is a key to success for startup companies.
Buyers use bargaining power to force price reductions, demand better quality and increase competition.
Industry rivalry describes competition among existing firms, and can lead to reduced profits for companies.
An environmental, or PEST, analysis categorizes the changes and forces that affect your business, either directly or indirectly, through your customers, suppliers and competitors.
Industry analysis examines the five forces that collectively determine the profit potential of an industry.