What you need to know about public relations (PR).
Public relations agencies help clients develop and execute their strategic communication plan. Choosing the right one matters.
The marketing message is a key instrument in reaching your target customer.
Thought leadership means attaining recognition as an authority in a particular field. Entrepreneurs can benefit from this cost-effective way to commercialize innovative ideas.
Mary Keating and Monta Johnson of Hill+Knowlton Strategies discuss how startups need to approach media, and the elements startups need to have in place before they’re ready for PR.
A startup should aim to achieve market leadership in the word-of-mouth community that makes up a target market.
When commercializing new technology, startups need marketing communications know-how to convey your products across your target market. From the MaRS Entrepreneur’s Toolkit.
Positioning creates an image of your company’s product in the mind of your target customer.
PR tactics for startups: What startups need to know about public relations (PR), hiring a PR firm, & when to pursue public relations activities.