Customer Development Immersive
This course is presented by MaRS Discovery District, in partnership with Toronto Business Development Centre.
Our 6-week course addresses a core challenge a founder faces—understanding and talking with customers.
It’s designed for emerging business leaders and innovators that want a masterclass in customer development.
What you'll get
• Over 20 video lessons from Canada’s top entrepreneurs and subject-matter experts
• Workbook exercises each week
• Total of 60 hours, 10 hours of learning a week, fit around your schedule
• Feedback on your value proposition
• Five live, online master classes
• Access to the MaRS CDI community on Slack
• Continued help post-course
• Certificate of Completion
Module one (10 hours + master class 1 on Oct 26)
Understand your customer’s problem and learn how to effectively frame the value you will deliver.
Module two (10 hours + master class 2 on Nov 2)
Delve into the Customer Development Process, learning the process of testing and validating your assumptions.
Module three (10 hours + master class 3 on Nov 9)
Create and refine your script to interview customers.
Module four (10 hours)
Analyze the customer data you’ve collected and extract relevant insights.
Module five (10 hours + master class 4 on Nov 23)
Conduct real-life customer interviews and understand who your customer is.
Module six (10 hours + master class 5 on Nov 30)
Craft your value proposition to effectively communicate your value to customers.
NEW! Module seven (10 hours)
Conduct solution interviews with your customers and understand whether your product meets their needs.
*All master classes will be on Fridays from 4-6pm.
What you'll learn
• Develop your value proposition with feedback from experts
• Identify your target customer and understand their day-in-the-life
• Create a problem-interview script to start talking to customers
• Conduct over 20 interviews with actual customers to understand who you’re targeting
• Develop a system to organize and analyze data from interviews to gain insights
You’ll make real progress in 6 weeks.
Our course is practical, unlike other programs we focus on tactics that (if done right) will accelerate the growth of your company. We carefully curated proven methods to help you understand your customers.
We’re here to support you.
Weekly live, online sessions and access to our online Slack community of entrepreneurs from around the world, understanding your target customer together.
We move fast.
This isn’t your average course on customer development. We connected experts with deep experience from these fields. We’ll help you get out and talk to your customers and understand their needs.
Let’s advance the world together.
MaRS has accelerated the growth of thousands of young companies since we got started in 2005 whose technologies and solutions meaningfully improve lives everyday. Potential unlimited.
More questions? Get in touch.
Hear what past participants had to say
“This course taught me really important skills and pushed me to think about critical issues for my business.”
“Customer Development Immersive was concise and compact. We are busy entrepreneurs, so this was perfect.”
“I was very impressed with the moderators, and how the whole experience was organized.”