ENTREPRENEURSHIP 101

Build a sustainable startup

Weekly online lessons on entrepreneurship

Next cohort begins May 22, 2017

Get inspiration from startup leaders 

Learn from Canada's top entrepreneurs and startup experts as they offer practical, real-world insights across industries in this interactive, online course. 

Murray McCaig

Build a strong foundation ready for hyper growth 

We cover the core areas of growing your startup, including transforming your vision, developing a business model, making use of market intelligence, building a team and finding capital.

Sharpen your entrepreneurial skills

Through lessons led by industry experts, acquire a unique skill set and strategic framework that you can apply to your current or future startup.

Course registration

Ready to get started?

Fill out your contact information to grab a spot in our next cohort. 

Start date: Monday, May 22, 2017  

Entrepreneurship 101 is free and online.  

Questions? Email us: entrepreneurship101@marsdd.com

Presented by

Who enrolls? 

E101 brings together thousands of entrepreneurs across many fields, including artificial intelligence, robotics, life sciences, healthcare, transportation, cyber security and education.

If you're working on a product idea or simply curious about entrepreneurship, this course is for you. 

"It was engaging, comprehensive and truly accessible, especially to those of us just beginning their journey in the startup world." 

Tanya Paoli, Founder, You Are Here

What you'll learn 

We focus on delivering both strategic and actionable lessons to help kick-start your startup. 

Every entrepreneur faces similar challenges. In E101, expert practitioners and successful entrepreneurs show you how to systematically approach these obstacles.  


Program overview

Week 1: Get started 

These lessons discuss the inital steps of building a startup, including problem–solution fit, establishing a product vision and identifying your core team.

Week 2: Customer discovery

This week helps you break down your startup idea by creating a set of assumptions about the problem you plan to solve. You’ll explore the value your solution offers your target customer.

Week 3: Customer and market

Understanding your market and your customers is a hard, yet essential component of your startup’s success. These lessons give you the tools and methodologies to calculate the size of your market and identify the chief characteristics of your customers. You’ll also start to design your business model and learn how to reach your target customer.

Week 4: Startup financials

You may have a brilliant idea and a great market opportunity, but without a solid grasp of your financials, your startup will fail. In week 4, we look at financial tools, key metrics and strategies to help you capitalize your startup.

Week 5: Build a business

Everyone knows they have to develop their solution, validate the market, run their operations and recruit the right team—but there is a whole other business-related area that you also need to implement at the right time. We'll give you a better understanding of venture capital, patent strategy and finding talent.

Instructor

E101's course instructor is Nathan Monk, a senior strategist with MaRS Venture Programs.  

Nathan is a lean-agile evangelist, mentor, digital strategist and growth hacker/marketer. He has worked with more than 200 startups as a champion of customer development, including business model generation, customer discovery and lean methodologies.




Experts

AARON BAST

Associate Director, MaRS Investment Accelerator Fund

ALYSSA FURTADO 

Co-Founder & CEO, RateHub.ca

ANDRE GARBER 

 Director, Dentons Canada Startup Program

ANDREW GRAHAM 

 Co-Founder & CEO, Borrowell

BALAJI GOPALAN  

Co-Founder & CEO, MedStack

EMILY MACINTOSH

Senior Market Research Analyst, Market Intelligence, MaRS Discovery District

ERIC SOPHIR

Partner, Intellectual Property and Technology, Dentons LLP

GREG DUBEJSKY 

Director, Strategy and Business Development, MaRS Discovery District

HARVEY COLEMAN

Volunteer Advisor, MaRS Discovery District

HEATHER ANNE-CARSON 

Co-Founder, Repable

ILANA BEN-ARI 

CEO & Lead Designer, Twenty One Toys

JAKE HIRSCH-ALLEN

Enterprise Relationship Manager, LinkedIn

JANET BANNISTER 

General Partner, Real Ventures

JOHNATHAN NIGHTINGALE 

Chief Product Officer, Hubba

JON WORREN

Senior Director, Venture Programs, MaRS Discovery District

MARK EVANS

Principal, ME Consulting

MARK ZIMMERMAN

Chief Technology Officer, T4G

MICHAEL KATCHEN

 Founder and CEO, Wealthsimple

MURRAY MCCAIG 

Managing Partner, ArcTern Ventures

ROB KENEDI 

Entrepreneur in Residence, The Working Group

SHANE MURPHY 

Co-Founder, Law Scout

DAVID BOWDEN

Volunteer Advisor, MaRS Discovery District

RAY MINATO

President and CEO, Inertia Engineering

EVAN MOSES

COO and Co-Founder, Eve Medical

Frequently asked questions

Is E101 a free course?

Yes. E101 is a free course and anyone can register.

How is it structured?

E101 is a five-week online course, with five units. During the course, one unit goes live every Monday. Each unit should take between three to four hours to complete. This includes time for viewing the materials, completing the related activities and engaging in group discussions.

Does the course ever feature live events?

No. From time-to-time we hold Q&As with experts via the cohort's Slack channel.

Are there opportunities to engage with other entrepreneurs?

Definitely! You’ll be able to engage with other learners through your cohort’s Slack channel. Here you can exchange ideas, ask questions, gain feedback or simply get to know one another. 

How do I register for E101?

Register for E101 via the "Start Free Course" buttons above.

Make sure to include an email address that you check regularly, as email will be our primary mode of communication with you throughout the course. After you have registered, you will be prompted to create an account on our online learning platform.