Learn from Canada's top entrepreneurs and startup experts as they offer practical, real-world insights across industries in this interactive, online course.
We cover the core areas of growing your startup, including transforming your vision, developing a business model, making use of market intelligence, building a team and finding capital.
Through lessons led by industry experts, acquire a unique skill set and strategic framework that you can apply to your current or future startup.
E101 brings together thousands of entrepreneurs across many fields, including artificial intelligence, robotics, life sciences, healthcare, transportation, cyber security and education.
If you're working on a product idea or simply curious about entrepreneurship, this course is for you.
Tanya Paoli, Founder, You Are Here
We focus on delivering both strategic and actionable lessons to help kick-start your startup.
Every entrepreneur faces similar challenges. In E101, expert practitioners and successful entrepreneurs show you how to systematically approach these obstacles.
These lessons discuss the inital steps of building a startup, including problem–solution fit, establishing a product vision and identifying your core team.
This week helps you break down your startup idea by creating a set of assumptions about the problem you plan to solve. You’ll explore the value your solution offers your target customer.
Understanding your market and your customers is a hard, yet essential component of your startup’s success. These lessons give you the tools and methodologies to calculate the size of your market and identify the chief characteristics of your customers. You’ll also start to design your business model and learn how to reach your target customer.
You may have a brilliant idea and a great market opportunity, but without a solid grasp of your financials, your startup will fail. In week 4, we look at financial tools, key metrics and strategies to help you capitalize your startup.
Everyone knows they have to develop their solution, validate the market, run their operations and recruit the right team—but there is a whole other business-related area that you also need to implement at the right time. We'll give you a better understanding of venture capital, patent strategy and finding talent.
E101's course instructor is Nathan Monk, a senior strategist with MaRS Venture Programs.
Nathan is a lean-agile evangelist, mentor, digital strategist and growth hacker/marketer. He has worked with more than 200 startups as a champion of customer development, including business model generation, customer discovery and lean methodologies.
Associate Director, MaRS Investment Accelerator Fund
Co-Founder & CEO, RateHub.ca
Director, Dentons Canada Startup Program
Co-Founder & CEO, Borrowell
Co-Founder & CEO, MedStack
Senior Market Research Analyst, Market Intelligence, MaRS Discovery District
Partner, Intellectual Property and Technology, Dentons LLP
Director, Strategy and Business Development, MaRS Discovery District
Volunteer Advisor, MaRS Discovery District
CEO & Lead Designer, Twenty One Toys
Enterprise Relationship Manager, LinkedIn
General Partner, Real Ventures
Chief Product Officer, Hubba
Senior Director, Venture Programs, MaRS Discovery District
Principal, ME Consulting
Chief Technology Officer, T4G
Founder and CEO, Wealthsimple
Managing Partner, ArcTern Ventures
Entrepreneur in Residence, The Working Group
Co-Founder, Law Scout
Volunteer Advisor, MaRS Discovery District
President and CEO, Inertia Engineering
COO and Co-Founder, Eve Medical
Is E101 a free course?
Yes. E101 is a free course and anyone can register.
How is it structured?
E101 is a five-week online course, with five units. During the course, one unit goes live every Monday. Each unit should take between three to four hours to complete. This includes time for viewing the materials, completing the related activities and engaging in group discussions.
Does the course ever feature live events?
No. From time-to-time we hold Q&As with experts via the cohort's Slack channel.
Are there opportunities to engage with other entrepreneurs?
Definitely! You’ll be able to engage with other learners through your cohort’s Slack channel. Here you can exchange ideas, ask questions, gain feedback or simply get to know one another.
How do I register for E101?
Register for E101 via the "Start Free Course" buttons above.
Make sure to include an email address that you check regularly, as email will be our primary mode of communication with you throughout the course. After you have registered, you will be prompted to create an account on our online learning platform.