Module 2: Model

Business Model Canvas

Careful consideration of economics and business strategy can make the difference between simply having a great technology and building a great company. This session focuses on clearly defining your business model and how you propose to make money with your product or service. Case studies will be used to test concepts against a specific business.


Speaker: Mark Zimmerman

Mark Zimmerman HeadshotMark Zimmerman has been working in the information and communication technology industry for more than 15 years. He’s worked with some of the biggest companies in the industry, but he’s also worked with very early stage start-ups—so he knows what it’s like to be in an entrepreneur’s shoes. Mark uses his experience to help MaRS clients in the areas of B2B enterprise software and SaaS business models as well as security and privacy.

“I love new ideas—they get me excited every morning and keep me going throughout the day. At MaRS, I get to see new ideas grow, evolve, change shape and, eventually, become real businesses. It’s a fascinating place to be.”