Foresight in Five Steps for SMEs and Startups

Ideally, foresight is practiced on a continuous basis and becomes an input to your strategic planning process.

Strategic Foresight for SMEs and Startups

What is strategic foresight? It’s a set of techniques for dealing with uncertainty and capitalizing on change. Foresight is a discipline for understanding how issues unfolding today could affect your business tomorrow.

Masters of Growth: Getting sales right with Peter Kalen

Creating a business plan and developing your product is just the beginning. Now you need to sell it. Do you have a sales strategy?

Human Centred Design and User Research—with Ariel Sim

​Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, shares insights on conducting user research in human centered design (HCD).

The Process Behind UX Design with Darrin Henein

Understanding the basics of user experience design (UX) is one thing, but actually applying it to the development of your product and/or service is another. Darrin Henein, Senior UX Lead at Shopify, guides you through the UX process and how to test and validate ideas generated from user research.

UX Design and Your Startup with Darrin Henein

User experience design (UX) is a framework for thinking about the design and development of a product and/or service that maps to real people’s needs.

Human Centred Design with Ariel Sim

Before you start designing your product and/or service, you need to think about the user. Human centred design (HCD) is the concept of leading with the user, and ultimately building a product that provides a solution tailor-made to that user’s problem.

Going Global Series – China

This series explores China’s market opportunities in biotechnology and cleantech for Ontario startups.

How Pay-for-Performance Can Improve Employment Outcomes for Syrian Refugees

Canada is now home to tens of thousands of Syrian refugees. To integrate into Canadian life and to earn a living, many of those Syrian refugees want and need work. Yet most, at least in their first year, do not find work. Immigration, Refugees and Citizenship Canada (IRCC) funds organizations across the country that deliver … Read More

Going Global Series – Market Information Report: Colombia

The Going Global report series provides a 360-degree view of the energy system in international priority markets for export-ready Canadian energy companies.

Barriers to Putting Community Bonds into RRSP Accounts

Barriers to Putting Community Bonds into RRSP Accounts: why financial institutions rarely process community bonds into RRSP accounts

A Health Outcomes Fund for Canada

A Health Outcomes Fund for Canada: How paying for outcomes could improve health and deliver better value for money

Startup library: Digital health and innovation overview 2017

Healthcare IT is the application of digital information technologies in a healthcare setting, whether for use by consumers (patients), healthcare system administrators or healthcare practitioners (e.g., doctors, nurses). Technologies in this market are broad―examples include smartphone apps on wellness or disease management, electronic medical records, and payroll and scheduling software. For additional information related to … Read More

Mobile advertising

Mobile advertising includes Short Message Service (SMS) or Multimedia Messaging Service (MMS) messaging, ads embedded in games or apps, and mobile webpage videos and banners. The resources listed here provide market research information to entrepreneurs who are in the mobile advertising space.

How do I find talent?

One of the most important steps for startups is to develop a great team: one that rounds out your skill set, shares your enthusiasm and is driven by rewards beyond a regular paycheque. The following resources guide startups through the process of finding, hiring, and retaining talent as the company develops.

Renewable energy generation

Renewable energy generation is referring to technologies designed to harvest the unlimited energy resource of the sun, from which wind, bioenergy and hydropower derive. The resources on this page will help entrepreneurs with renewable energy generation technologies understand their market.

Research and development (R&D) in Ontario overview

The Ontario government maintains an impressive research and development (R&D) infrastructure, including: collaborative networks that bring together public- and private-sector research; and publicly funded research organizations, university labs and prototyping facilities. This page focuses on R&D resources available to Ontario entrepreneurs.

Research and development (R&D) funding programs

There are many different funding programs and tax incentives intended to boost R&D in Ontario. Featured on this page are some of the more prominent funding programs for R&D in the province, as well as some federally available programs.

Mobile industry general

On this page you will find resources that cover the mobile landscape in general, exploring statistics, trends and news that affect all mobile categories.

Location-based services (LBS)

Location data is a vital part of the mobile experience and enables some of the most widely used mobile apps. LBS apps relay a user’s location data to networks, they also have the ability to build a precise and personal user profile based on the collected data. The resources listed here provide market research information to entrepreneurs who are in the LBS space.

Mobile apps

The mobile app landscape is highly competitive with thousands of products available in dozens of different app stores. In this crowded marketplace, what are the best strategies to help your mobile app stand out? The resources listed here provide market research information to entrepreneurs who are in the mobile app space.

Healthcare general

This Healthcare General page recommends the best of publicly available information on the overall healthcare ecosystem―including healthcare spending and hospital and doctor statistics.


E-publishing (or electronic publishing) comprises the digital production of books, newspapers, magazines, textbooks and other published assets. The resources listed here provide market research information to entrepreneurs who are in the e-publishing space.

Life sciences general

This Life Sciences General page highlights the best publicly available information on companies, industries and markets for the major segments of the life sciences (LS) industry. It includes the areas of pharmaceuticals, biomedical technologies, and medical devices.

Smart grid

Smart grid is the convergence of IT networks and systems with electric and thermal grid networks. The resources on this page provide entrepreneurs in this sector with information to better understand the smart grid ecosystem.

How do I identify competitors?

Understanding your competitors is important to the success of any business. This page consists of resources to help entrepreneurs identify competitors in their space.

E-Commerce and retail

The term retail often refers to both traditional in-store retail and electronic commerce or e-commerce. This page has resources to help entrepreneurs in the e-commerce and retail space answer common market research questions.

How do I find US market data?

This pages consists of resources to help entrepreneurs determine how many customers they might have for their product or service in the US market.

How do I find Canadian market data?

This pages consists of resources to help entrepreneurs determine how many customers they might have for their product or service in the Canadian market.


Issues related to water scarcity, management and treatment are taking an increasingly important role on the global stage. The resources on this Startup Library page are geared for technology entrepreneurs in the water sector.